You come back home from a tiring, long day at work, the moment you reach your apartment door, you see a flashy, small, rectangular card hanging on your doorknob. You take it off, take it inside, and while you take your shoes off you read and find it to be a massage center’s advertisement. JUST what your tired shoulders needed at the hour, JUST how the company wanted the message to reach you.
These rectangular, printed pieces of card that are designed with a hole or hook to fit inside the doorknobs are known as Door Hangers or Door-Hanger-flyers. While many consider it a “Mediocre-company’s-mail-tool” it is indeed way more than that.
On this page, you can find 11 nicely designed, purposeful, and print-ready templates designed in Microsoft Word. You can use them for different events, jobs, or other purposes. All of these templates are created with both Front and Backside designs.
Door hangers one of the physical marketing tools that in an old-school way are used to convey a company’s business message. Door hangers are specifically opted for in cases when companies aim to target a local audience across a small geographical area.
While door hangers can serve several purposes, a few are:
Door hangers are more effective today than ever before because even when most of the marketing tools today are paperless, people are still opening their doors up. The human’s curiosity never gets old, there are many chances the potential customer will get to stop by, take the door hanger off, read it, pay attention, and get inspired ? the business’s chance for a marketing grasp has gone real!
Whether or not to go for door hangers is a question business might want to find an answer to depending upon the locality scale and scope of the business. If the business is aiming to go for a few hundred houses in the neighborhood, door hangers seem like a good idea. However, for bigger level sales aims, going to every door might look like a lot of tedious work.
The other deciding factor must be the time you are expecting to reach your desired results. It might take you 6-9 months, or even more getting to reach the sales level that you aimed for. Not every business tends to wait this long, therefore, a door hanger might be a no, no for many.
If a company has decided to go for door hangers, the best would be to go for a small start, avoid going overboard with the efforts, and lastly, wait for the results to show up. If they go in favor door hangers can be employed on a larger level in the future. If not, it is better to take a risk only if the business has the capacity to. Choosing flyers and other conventional means of advertising would be better in such a situation.
In addition, a few gated communities and societies do not allow placing door hangings on their resident’s doors. Doing so might get you in trouble, therefore, taking permission beforehand is vital.
Door hangers are a very cheap way of selling business ideas and services, however, your smallest error might snatch this opportunity from you. Try avoiding:
A company’s ability to suspend door hangers on their potential customer’s doors, without verbally conveying a message is considered as “Canvassing/Soliciting“. In this method, a company does not need to directly sell a product or a service. This technique might look offensive, and might be rendered illegal by many people and municipalities. However, the laws around the world have declared this as a legal marketing strategy.
Door hangers can, thus, be deemed as a convenient source of marketing. Its usefulness can only depend upon individual business cases and scenarios. Businesses that have never tried these before now is the time!!