Branding and Graphic Design Proposal Template with CMYK Rocket Cover
Designers are judged on their proposals before anyone sees a logo. If the document looks generic, clients assume the work will be too. This Branding and Graphic Design Proposal Template makes a creative first impression with a playful illustrated cover, then gets practical: services, process, packages, timeline, terms and approval, across six Word pages.
A Cover That Shows You Design for a Living
The cream cover features a line illustration of a computer monitor with a globe, a pen nib, a rocket launching from the screen, a color target, and swatches in cyan, magenta, yellow, and black. The title reads Branding & Graphic Design Proposal with Proposal in magenta, and a cyan tagline sits below it. A CMYK color strip runs along the top and bottom of every inside page, a quiet nod to print production.
Inside the Branding Proposal
- Branding & Design Services: twelve numbered services, from brand identity and logo design to packaging, stationery, and event design.
- Our Creative Process: five numbered steps (discover, define, design, refine, deliver) beside a fourteen-item deliverables checklist.
- Investment & Packages: Brand Starter, Complete Identity, Brand + Marketing, and a monthly design retainer, each with a [$0,000] placeholder.
- Timeline & Terms: a six-week schedule, project terms as a checklist, and approval lines for client and designer.
- Thank You: a warm closing message, the rocket illustration again, and your contact details.
Packages Clients Understand
| Package | Best for | What it covers |
| Brand Starter | New businesses | Logo, palette, typography, one-page brand sheet |
| Complete Identity | Growing companies | Full guidelines, stationery, social templates |
| Brand + Marketing | Launches and rebrands | Identity plus brochure, flyers and a deck |
| Design Retainer | Ongoing needs | Monthly design support with priority turnaround |
A fixed fee per package helps clients compare options quickly. The Every package includes a checklist beside it that lists the extras that make your service feel complete: a discovery call, mood board, two revision rounds, and source files.
Revisions and Rights, Settled Upfront
The terms checklist covers the questions that cause most disputes in design work: the deposit, when the balance is due, how many revisions are included, the hourly rate for extra changes, and when usage rights transfer. Settling them in the proposal means fewer awkward emails later.
Fonts and Editing
Headings and body text use Arvo, a free slab serif from Google Fonts; install it so the pages look exactly as designed. All text sits in text boxes, so click inside a box to edit and drag its border to move it. The illustrations are drawn shapes and can be recolored to suit your own brand.
Make It Your Own
Replace the sample services with the work you actually do, rename the packages, and add your logo next to the cover title. Keep the five-step process even if you simplify the rest; clients like knowing what happens after they say yes.
Questions Designers Ask
Can I change the CMYK strip colors?
Yes. Click each colored bar and change its fill to match your own palette.
What page size is it?
US Letter portrait, six pages.
