Launching a marketing campaign is exciting — but what really matters is how many sales it brings in. This Marketing Campaign Sales Tracker Template helps you move past vanity metrics like clicks and opens, and focus on actual revenue.
Whether you run email promotions, paid ads, or influencer partnerships, this spreadsheet gives you one clear place to log campaign results and calculate ROI.
Campaign names, start/end dates, and platform (email, social, ads)
Product(s) sold per campaign
Cost of campaign (ad spend, fees, etc.)
Revenue generated and conversion value
Auto-calculated ROI and cost-per-sale
Ecommerce sellers running Facebook, Instagram, or Google Ads
Email marketers launching digital products or seasonal offers
Small businesses tracking campaign effectiveness
Content creators collaborating with influencers or affiliates