Imagine getting into a company’s clothing store, looking everywhere, and still not getting a clue of what should you be buying. What would you do? Depend on the store boys: they are very likely to just start telling you all the categories of clothes that they have, all colors and designs they can offer, and so on. During all of this pretty “mind-numbing” verbal description, what’s the most possible outcome? You will end up being more confused than you were when you entered, or you will leave the store within the next minute!!!
The solution to this is in a Swedish store owner’s creation called a “catalog” that serves as the guide for potential buyers. This helps them decide:
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