A Window Sign has one job: to make someone walking or driving past decide to come in. It needs to be readable from across the street in a couple of seconds, which means huge letters, strong contrast, and almost no small print. This 24 x 36 Inch Black Friday Window Sign is built for exactly that, with a thick red border, a giant SALE, and an arrow pointing to the door.
Black Friday Window Sign Layout
The sign is 24 x 36 inches, portrait, one of the most common large poster sizes. The background is white, surrounded by a very thick red border that frames the sign even when it sits among other displays. At the top, a black rectangle carries BLACK FRIDAY in white Anton capitals.
The middle of the sign is a huge red SALE in Archivo Black, the widest and heaviest element on the page. Below it, UP TO is spaced out in black Anton, followed by 50% OFF in very large black letters. At the bottom, a big red arrow points to the right with COME ON IN written inside it in white. The brand mark sits small near the lower edge.
Designing for Distance
Signs read from a distance follow simple rules, and this design follows them:
- Letter height: A common rule of thumb is about one inch of letter height for every ten feet of reading distance. SALE here is several inches tall, readable from well across a street.
- Contrast: Red and black on white are among the most legible combinations.
- Few words: Eight words in total. Each extra word slows the reader down.
- Direction: An arrow tells people what to do next, without reading.
Editing the Window Sign
Change the discount to your own offer. 50% OFF can become 40% OFF, BOGO, or EVERYTHING; keep it short so it stays large. The arrow can point left or right; to flip it, select it and use the flip option, then move the text inside to match. COME ON IN can become THIS WAY, SHOP INSIDE, or DOORS OPEN.
Where to Place a Window Sign
| Spot | Tip |
|---|---|
| Main shop window | At eye level for pedestrians, slightly higher for drivers |
| Glass door | Print a smaller copy so the door handle stays clear |
| Sidewalk A-frame | Use a weatherproof print and a matching frame size |
| Inside the entrance | Arrow pointing towards the sale area |
| Mall storefront | Check centre rules about window signs first |
Printing a Large Window Sign
Download the PDF and send it to a print shop at 24 x 36 inches. For indoor windows, poster paper works; for long use or direct sunlight, ask for a fade-resistant print. If the sign will face the street from inside the glass, regular printing is fine. If you want it to show through the glass from both sides, ask about window film or a double-sided print.
Mounting the Sign in the Window
Use clear removable tape at the corners, suction cup hooks, or a poster hanger. Avoid strong tape directly on the printed face, which can tear when removed. Check the sign from outside, at a distance, after mounting: is it straight, is anything reflecting on it, and can you read SALE from the other side of the road? Adjust as needed.
Lighting the Window Sign at Night
Black Friday often starts before sunrise and continues after dark. A sign that cannot be seen at night misses half the day’s foot traffic. Point a small spotlight at the sign from inside the window, or add a string of lights around the frame. White and red respond well to warm light and stay readable.
Window Sign Colour Options
The red and black on white is a universal sale look. For a brand-specific version, keep the white background for readability and change only the red to your brand colour. Very dark brand colours, such as navy or forest green, also work well. Avoid pale colours for the main words, as they fade at a distance.
Combining Several Window Signs
If you have a large window, two or three signs can tell a short story: this SALE sign, a second sign with your best doorbuster price, and a third with your opening hours. Keep the same red border on all of them so they read as one display. Space them evenly rather than overlapping them.
Rules for Signs in Shopping Centres
Malls and shopping centres often have rules about window signage: sizes, materials, colours and how long signs can stay up. Ask the centre management before printing. Some centres provide sign frames or have approved printers. Following the rules avoids having to take signs down on the busiest weekend of the year.
After Black Friday
When the weekend ends, change the sign rather than leaving it up. Customers who see a Black Friday sign in December assume the shop is not paying attention. Print a new version with CYBER MONDAY, HOLIDAY SALE, or THANK YOU, or replace the sign with your normal display. The template makes it easy to create the next sign in the same style.
Black Friday Window Sign Safety Tips
Large signs should never block emergency exits, fire equipment, or the view of staff at the till. On glass doors, keep a clear strip at eye level so people can see who is on the other side. If the sign hangs from the ceiling, make sure fixings are secure, because a falling sign in a busy shop is dangerous.
Using the Sign for Other Sales
The same big, simple layout works for any event: CLEARANCE, SUMMER SALE, CLOSING DOWN or GRAND OPENING. Replace BLACK FRIDAY in the black slab and adjust the offer. Keep a copy of the file ready so you can respond to a new sale quickly.
Window Sign Questions
Can I print it smaller?
Yes. The design scales to 18 x 24 inches or 11 x 17 inches, which suit doors and counters.
Can I add my logo?
Add it small, below the arrow. A big logo would compete with SALE.
Can I use it as a sidewalk sign?
Print it at the size of your A-frame and laminate it, or ask for a weatherproof board.
A good window sign turns passers-by into customers. Set your offer, print it big, and point the way to your Black Friday deals.
