Black Friday Templates for Sales, Stores, Social Media and Email

Find the Right Black Friday Template for Each Channel

A good sale campaign uses the same message in several places. This table shows which designs fit each job.

Black Friday Flyers, Posters and Window Signs

Printed materials still bring people through the door. A weekly ad style flyer lists your best products with regular and sale prices. Posters range from loud doorbuster and mega sale designs to calm black and gold or minimalist styles for boutiques and premium brands. A large window sign is built to be read from across the street, and an A4 poster suits shops outside the United States. Most print designs are US Letter, tabloid or standard poster sizes, so they fit common printers and frames.

In-Store Black Friday Printables

The busiest shopping day of the year runs better with clear signs. Post your weekend opening hours on the door, hang shelf talkers on the aisles and tag products with was and now prices. Queue and purchase limit signs keep early morning crowds calm and fair. For the team behind the counter, a staff shift schedule and a sales results tracker use real editable tables, so you can plan the weekend and review it afterwards.

Social Media and Online Store Graphics

Online, every format has its own size. You will find square and portrait posts for feeds, tall stories, a five slide carousel, a Pinterest pin and a Facebook cover that keeps text inside the mobile safe area. Web banners cover the homepage hero, mobile screens, category pages, flash sales and free shipping, and an email signup popup helps you grow your list before the sale. Retail category posts are ready for fashion, beauty, electronics, shoes, furniture, jewelry, restaurants and gyms.

Black Friday Emails and Ads

Email is often the strongest sales channel for small businesses. Use a 600 pixel email header to keep every message recognisable, a full sale announcement layout as a blueprint for your email builder and an early access email to reward subscribers. For paid campaigns, the Facebook, Instagram and display ad designs focus on one product, one offer and one clear button.

Small Business Saturday, Cyber Monday and Giving Tuesday

The sale does not stop on Friday. Independent shops can promote the Saturday after Thanksgiving with a shop local poster and a thank you post. Cyber Monday designs include a retro computer post, a synthwave banner and an email header for online deals. On Giving Tuesday, a donation post with a progress bar shows customers how your sales support a local cause.

Writing a Black Friday Offer Customers Trust

Strong designs work best with honest offers. Say "up to" when only some items carry the top discount, use genuine original prices for was and now comparisons and state clear start and end times. Mention limits, exclusions and online only deals before customers reach the till or checkout. Many regions have rules about discount and reference price claims, so keep the wording accurate. Customers who trust this year's deals come back next November.

Editing a Black Friday Template

1. Choose the design for the channel you need, such as a flyer, post or banner.
2. Click the text to change the discount, dates, products and store details.
3. Replace photo frames with your own product or shop photos.
4. Switch colors and fonts to match your brand, or keep the classic black, red and gold.
5. Download a PDF for print or a PNG or JPG for screens, then reuse the same look everywhere.

More Templates for the Sale Season

Need a voucher instead of a poster? Our coupon and discount vouchers include Black Friday coupons, and the gift certificates help you sell gift cards for the holidays. For more web graphics see the promotion banners, and for the holiday that starts the weekend browse our Thanksgiving templates.

Black Friday Templates FAQs

Can I change the discount and dates on a Black Friday template?

Yes. Every word, number and date is editable text. Click it in the online editor and type your own offer.

What sizes are the social media templates?

Posts are 1080 x 1080 or 1080 x 1350 pixels, stories are 1080 x 1920 pixels, the Pinterest pin is 1000 x 1500 pixels and the Facebook cover is 1640 x 624 pixels.

Can I print Black Friday flyers and posters at home?

Letter and A4 designs print on home printers. Large posters and window signs look best when printed by a print shop at their full size.

Are there templates for in-store signs and price tags?

Yes. You will find store hours signs, price tags, shelf talkers, a window sign and queue and purchase limit signs.

Can I use these designs for my online store?

Yes. Hero, mobile, category, flash sale and free shipping banners, a signup popup and email designs are sized for websites and inboxes.

Do you have Cyber Monday templates?

Yes. There is a Cyber Monday social post, a website banner and an email header, and most Black Friday designs can be relabelled for Cyber Monday.

Are there templates for Small Business Saturday?

Yes. A shop local poster with illustrated storefronts and a thank you social post are made for independent businesses.

Can service businesses use Black Friday templates?

Yes. Restaurants, gyms, salons, travel companies and software businesses will find designs for their offers, and any template can be reworded for a service.

Can I add my logo and product photos?

Yes. Replace the photo frames with your own images and add your logo anywhere on the design.

When should I start promoting a Black Friday sale?

Many businesses start teasing the sale one to two weeks before, with a coming soon poster, a countdown or early access for subscribers, then switch to sale and last chance designs during the weekend.