Travel companies, hotels, tour operators, and travel agents run some of the most attractive Black Friday deals of the year, and many people plan next year’s holidays during the sales. A travel deal needs to spark the dream of a trip while making the offer clear. This portrait post uses a destination photo and a boarding pass, a familiar object that instantly says Let’s go.
Travel Deal Post Design
The post is 1080 x 1350 pixels with a soft sky blue background. At the top, BLACK FRIDAY TRAVEL DEALS runs in navy spaced capitals. Below, a wide rounded photo area holds a destination image.
The centre of the post is a white boarding pass with a navy header band reading BOARDING PASS and a white plane icon. The main part shows FROM HOME and TO LISBON in large navy condensed letters with a small arrow between them, and three smaller fields: FLIGHT BF2026, DATE 27 NOV, and GATE ONLINE. A dashed perforation line with half-circle notches separates the stub, which shows SEAT with 40% OFF in coral and a small barcode. Below the pass, a line gives the offer: up to 40% off flights, hotels and city breaks, book by Monday and travel all of 2027; and a navy pill reads BOOK YOUR ESCAPE. Our logo mark rests in the lower corner of the post.
Why the Boarding Pass Concept Works
- Instant association: a boarding pass means travel, excitement, and departure.
- Playful details: the discount appears as the seat, which makes people smile.
- Structured information: fields like FROM, TO, and DATE hold offer details neatly.
- Dream plus deal: the photo inspires, the pass explains.
Choosing the Destination Photo
Use a bright, inviting photo of the destination you are promoting: a beach, a city skyline, mountains, or a hotel pool. Landscape photos fill the wide frame best. Make sure you have the right to use the photo; many tourism boards provide images for travel businesses, and stock libraries offer licensed photos.
Editing the Boarding Pass Fields
Change TO LISBON to your destination, and FROM HOME to a departure city if the deal is for a specific route. The FLIGHT, DATE, and GATE fields can hold playful or practical details: FLIGHT can be your promo code, DATE the sale date, and GATE the booking channel, such as ONLINE or IN BRANCH. Update the SEAT discount and the offer line below.
Travel Offer Ideas
| Business | Offer example |
|---|---|
| Hotel | Stay 3 nights, pay for 2 |
| Tour operator | 30% off 2027 small group tours |
| Travel agent | $200 off any package holiday |
| Airline partner | Up to 40% off selected routes |
| Vacation rental | Free night on stays of 5+ nights |
Clear Travel Terms
Travel deals usually have conditions: booking deadlines, travel windows, blackout dates, availability limits, and taxes or fees. Put the key condition in the offer line, such as travel all of 2027, and the full terms on your booking page. Travel advertising is subject to rules about showing total prices and conditions in many places, so keep claims clear and accurate.
Changing the Travel Post Colours
Sky blue, navy and coral feel fresh and holiday-like. A luxury resort might use navy and gold, a ski company icy blue and white, and a tropical tour operator turquoise and sunny yellow. Keep the boarding pass white so it reads as a real ticket.
Story and Feed Versions
The portrait post suits the Instagram and Facebook feed. For stories, change the canvas to 1080 x 1920 pixels, place the photo at the top and the boarding pass below, and add a link sticker over the button. A carousel of several destinations, each with its own pass, makes a great deal round-up.
Travel Deal Captions
Start with the dream, then the deal: Pastel de nata in the sunshine? Our Black Friday sale has up to 40% off Lisbon city breaks. Book by Monday, travel any time in 2027. Add the link and the main condition. Travel captions work well with a question that invites comments, such as: Where would you go?
Email and Website Use
The boarding pass also works as an email header or a website section. Resize to 600 pixels wide for email, keeping the pass large enough to read on phones. On your website, place it at the top of the Black Friday deals page.
Travel Post Accessibility
Add alt text describing the destination and the offer. Keep the important details in the caption too, because small text on a boarding pass can be hard to read for some people.
Booking Deadlines and Travel Windows
Most travel sales separate the booking window, often just the sale weekend, from the travel window, which may cover the following year. Make both clear. The post’s offer line says Book by Monday, travel all of 2027, which answers the two most common questions in one sentence.
Showing Real Prices
Travellers like to see real numbers. If you can, add a sample price in the caption, such as 3 nights in Lisbon from $389 per person, and say what it includes. Specific examples make a percentage discount easier to understand.
Travel Deals for Local Businesses
Local attractions, hotels, and tour guides can use the same design for staycation offers, such as a weekend in the next town or a day trip. Change the destination and the fields, and the boarding pass still works as a playful frame.
Pairing the Post With an Email
Send subscribers the same boarding pass in an email with a short line about the destination and a booking button, so followers and email readers see one consistent campaign.
Travel Deal Post Questions
Can I show several destinations?
Make a carousel with one boarding pass per destination, or list them in the caption.
Can I change the plane icon?
Replace it with a train, ship, or bus icon for other kinds of travel.
Can a local business use it?
Yes. A day spa or restaurant could use FROM: STRESS TO: RELAXED for a playful twist.
Black Friday is the perfect moment to plan the next adventure. Add your destination, set your deal, and invite your followers to board their next trip.
