Stationery for a Shop That Sells Style
A boutique owner is judged on appearance, and that includes the letters sent to suppliers, landlords, stylists and loyal customers. This letterhead brings fashion into the page with bold pink and black bars and a faint silhouette of a stylish figure in the middle. It suits clothing boutiques, bridal shops, accessory sellers, tailors and independent designers.
Pink and Black Bars at the Top and Foot
The page is 8.5 x 11 inches, portrait, one page. A thick black bar and a bright pink bar sit side by side across the top, and a matching pair closes the foot. The contrast is strong and modern, like a shop awning. Between the two sets of bars the page is white, which leaves plenty of calm room for the letter itself.
FASHION and BOUTIQUE as a Stacked Title
The words FASHION and BOUTIQUE are stacked in capitals in the header, and they are placeholders for your own shop name. Click the text and type the name, for example MARIGOLD and ATELIER. Two short words stack best. If your name is long, reduce the font size or split it into two logical lines.
The Silhouette Watermark
In the centre, a pale silhouette of a woman in an elegant pose acts as a watermark. It is soft enough not to interfere with text. Because it is a picture, you can replace it with a light version of your own logo or a mannequin, or delete it if your range is menswear or children’s clothes.
Contact Details for a Boutique
The foot of the page uses placeholder lines: Lorem ipsum St, City State, Zip Code 12345, two phone lines and an email with a website. Replace them with your shop address, shop phone, email and online store address. A boutique with a webshop should show the web address clearly, since many customers will visit it after reading a letter.
The Date Line
A single Date line sits in the header. It is enough for most shop letters. If you send letters that need tracking, such as supplier orders, type an order number in the first line of the letter body.
Boutique Letters You Can Write Here
- Orders and confirmations to designers and wholesalers.
- Invitations to a private sale or a new season preview.
- Thank you letters to loyalty card members.
- Requests to a mall or street landlord about signage.
- Collaboration offers to stylists, bloggers and photographers.
Editing the Page in Your Brand Colours
The pink and black bars are part of the design and cannot be recoloured one by one. If your logo uses another palette, pick a neutral logo in black and white so that the page still looks deliberate. The text colour can be changed with the usual text controls.
Printing the Boutique Letterhead
For client facing letters, ask a print shop for a 120 gsm uncoated sheet, which feels more premium than office paper. For daily use, print on standard paper from a colour laser. Leave the bars to the pre printed sheet if you plan to print many letters, and then add the text at the office.
Keeping Your Shop Voice
A boutique letter should sound like the shop: warm, short and polite. Write a clear subject in the first line and keep paragraphs to three sentences. End with a name, a title and a handwritten signature, which suits a small business better than a typed one.
For a floral page, see the florist company letterhead. For a personal service page, try the beauty consultant letterhead. For a page with a bolder frame, see the creative business letterhead. More are in letterheads.
