A Coupon for One Product Needs the Product on It
A product specific coupon is a powerful way to push a single item: a flagship phone, a bestselling jacket, a coffee machine or a course. Customers who have been waiting for a price drop will act when they see it. But the coupon has to say which product it covers, in one clear place. This template has a heading for it, Product Specific Discount, and a How to Redeem list that mentions [Product Name]. Use both.
One Copy Error to Correct
The sentence under the code says: This Black Friday, enjoy FREE SHIPPING on any purchase, no minimum required. That line was copied from the free shipping coupon and does not match a product discount. Replace it with something like “Save 30% on the [Product Name] this Black Friday while stocks last.” Otherwise customers will think they are getting free shipping and a discount, which can cause real trouble at checkout.
Slate, Silver and a Red Hexagon
The coupon is 6 x 3 inches in landscape. A dark slate background carries sweeping red and silver angular shapes, with a large red hexagon on the right. On the left, Product Specific Discount is written in a white script above BLACK FRIDAY COUPON in white and red capitals, with a red tag that reads COUPON CODE: BLACKFRIDAY30. Valid dates sit at the bottom left.
In the red hexagon, HOW TO REDEEM has three bullets: Visit [Online Store URL] or come to our store; Add [Product Name] to your cart; and At checkout, enter coupon code BLACKFRIDAY30 to apply the discount. A barcode picture sits below. The type is Barlow and Alex Brush.
Filling the Three Brackets
- Type your website address over [Online Store URL].
- Type the exact product name over [Product Name], matching the name on your site.
- Check that the code BLACKFRIDAY30 gives a 30 percent discount on that product only.
Also write the percentage somewhere visible. The template has no large number, so add 30% OFF in the empty centre area, or retype the heading to include it, such as “30% Off the Aurora Coffee Maker.”
Handling Stock and Variations
If the product comes in sizes or colours, say whether the coupon applies to all. If stock is limited, say “while stocks last” or “limited to 200 units.” Customers will be happier with a clear limit than with disappointment at checkout.
Where to Show the Coupon
- On the product page, as an image with the code.
- In an email to people who looked at the item.
- On a shelf talker next to the item in store.
- In a social post with a photo of the product.
Printing the Slate and Red Version
If you print coupons for a physical shop, use 200 to 250 gsm card stock and replace the sample barcode with a real one. Cut them from a single column on a letter sheet.
Testing the Code Before the Sale
Product specific codes are easy to misconfigure. Before you publish, place a test order with the product and the code, and another order with a different product to confirm that the code is rejected. Check what happens when the product is bundled with others. A few minutes of testing prevents embarrassing refunds and angry messages on the busiest shopping day of the year.
See also the free shipping coupon and the storewide discount coupon. More are in coupons and discount vouchers.
