Questions Food Businesses Ask About Discount Vouchers
Which kind of food business is this card for?
The photograph shows a colourful grain bowl with roasted vegetables, herbs and tomatoes beside a fork and a linen napkin. That suits cafes, salad bars, healthy meal prep services, caterers and restaurants with a fresh menu. For a fast food or bakery business, replace the picture with one of your own food.
What does the voucher look like?
It is 6 x 2.5 inches in landscape. The left side is charcoal with a white triangular notch at the top left and a thin green line along the diagonal edge. At the top, a small green line reads Valid Until: Dec 15, 2021. The words DISCOUNT VOUCHER are set in large white capitals, with a logo placeholder below, a small paragraph of filler and a white and red starburst. On the right, a round photo of the meal fills the panel, and a white barcode tile sits at its base.
How big is the discount?
The red starburst shows 30% OFF in white. Retype it to the discount you can afford. For food, a smaller discount on a specific dish often works better than a big discount on everything, because margins are tight.
Why does the date say 2021?
It is sample text. Replace it with your own expiry date before printing, and write it in full to avoid confusion about day and month. A food voucher that expired years ago will annoy staff and customers.
Can the voucher be used for delivery orders?
Yes, if you say so. Add a short sentence in the paragraph, such as “Valid for dine-in and takeaway. Not valid on delivery apps,” or the opposite if you want to push delivery. Be clear about which channels are included.
How do I stop people using it twice?
Print a limit on the card, such as “One per table,” and have staff stamp or tear a corner when it is used. For a digital version, give each coupon a unique code and keep a list. The barcode on this card is only a picture, so replace it if your till can scan.
Which dishes suit a voucher?
- Slow lunch periods, such as weekday afternoons.
- A new menu item you want people to try.
- Lunch box subscriptions for offices.
- Catering trays for small events.
How should I print it?
Use matte card stock of 200 to 250 gsm. The charcoal panel prints solid, so test one copy. A rounded corner punch gives a finished look, and the small size fits easily in a takeaway bag.
Where are other food promotions?
Photo Choices for Other Kinds of Food
The grain bowl photo suits a healthy menu. A pizza place might use a pizza on a board, a bakery a tray of buns, a coffee bar a latte. Click the photo and use Replace Image. Choose a picture shot from above in daylight, with the dish filling most of the circle, because small details get lost at 6 inches wide. Avoid pictures that show a competitor’s packaging or a logo you do not own.
See the Thanksgiving dinner discount coupon for a seasonal restaurant offer. More are in coupons and discount vouchers.
