A Travel Coupon With a Catch You Should Fix
The headline on this coupon is TRAVEL DEAL COUPON and the big offer is 25% OFF ON DOMESTIC FLIGHTS. The small paragraph, however, says Discounts applicable to participating airlines, hotels, and car rental agencies only. That is a much wider statement than the offer on the right, and it could cause confusion. If the discount only covers flights, say so. If it also covers hotels and rental cars, change the badge text to match. A coupon that promises one thing in big letters and another in small ones may produce complaints.
Plum Leaves and a White Offer Panel
The coupon is 6 x 3 inches in landscape. The left two thirds show layered autumn leaves in deep plum, burgundy and rust, with overlapping translucent shapes. An orange tag reads HAPPY THANKSGIVING!, followed by Thanksgiving in a gold script and TRAVEL DEAL COUPON in white capitals. The paragraph about participating airlines, hotels and rental agencies sits below, with Book Now At: yourtravelsite.com at the bottom left.
The right third is white, with a big orange 25, a percent sign and OFF, the line ON DOMESTIC FLIGHTS, a framed orange box with PROMO CODE THANKS25 and Valid Until: November 30, 20XX, and a barcode picture. The type is a bold sans with a script heading.
Who Can Use This Template
- Online travel agencies and booking sites.
- Local travel agents who want to promote holiday packages.
- Airlines, hotels or car rental companies offering promotions.
- Credit unions and employers sharing partner discounts.
Be Precise About the Terms
Travel offers have many conditions: dates of travel versus dates of booking, blackout days, fare classes, minimum spend and non-refundable rules. Thanksgiving is the busiest travel week in the United States, so check which days the discount really applies. A short extra line, such as “Valid on bookings made by November 30 for travel through January 15,” tells people what to expect.
The Date and the Year
The sample date is November 30, 20XX. Retype it with your real booking deadline and add the year. Because Thanksgiving travellers book weeks ahead, an offer that ends in the middle of November makes more sense than one that finishes after the holiday. Say clearly whether the date is the last day to book or the last day to travel.
Replace the Web Address
The sample line shows yourtravelsite.com. Use your real address, and make sure it opens a page where the promo code can be entered. Test the code before you share the coupon.
Presenting the Coupon
This is mainly an online coupon, so a PNG or a PDF works well in emails and social posts. If you print it, use 200 to 250 gsm card stock, and three coupons fit on a letter sheet in a column. Replace the barcode picture with a real code, or delete it for a promo code only offer.
Keeping Travel Offers Honest
Travel pricing changes by the hour, and customers are alert to bait and switch tactics. State the discount, the route or region, the dates and the minimum spend. Put the full terms on your website and link to them from the coupon. Linking to the terms protects you if a fare changes and shows that you have nothing to hide.
See also the Thanksgiving dinner coupon and the Black Friday free shipping coupon. More are in coupons and discount vouchers.
