An Eye Inside a Cross for an Eye Care Practice
Eye doctors treat vision, infections, glaucoma, cataracts and many other problems, and a letterhead should make the specialty obvious. This design places a bright blue eye inside a green cross, which says medical eye care in one image. A green bar and a blue and green footer keep the colours fresh. It suits ophthalmologists, eye surgeons, optometrists and eye hospitals.
The Blue Eye in a Green Cross
The page is 8.5 x 11 inches, portrait, one page. At the top left, an eye with a detailed blue iris sits in a cross of green blocks. A very pale copy of it is repeated as a watermark in the middle of the page. Replace the logo with your own using Replace Image, and remove the watermark if you plan to write long letters.
The Green Bar and Name Lines
A green bar crosses the top beside the logo. Beneath it, the sample reads DR. ANDREW MOORE in blue capitals with Ophthalmologist in green. Replace both. If you are a surgeon, such as a retina or cataract surgeon, add it to the title line.
Three Square Contact Icons
The foot shows three square icons in green and blue: an address pin, a phone and a web symbol. Each sits beside placeholder lines. Replace them with your clinic details. Patients with poor vision benefit from a large, high contrast phone number, so use a bigger font here if you can.
The Date Line Under the Bar
A Date line sits at the right, under the green bar. Eye letters often mention a measurement, such as visual acuity or eye pressure, with a date. Write the numbers clearly and give the eye, right or left, explicitly.
Letters From an Eye Clinic
- Referral letters to retina and glaucoma specialists.
- Surgery information and after care steps.
- Prescription summaries for glasses and lenses.
- Letters for school about seating and visual aids.
- Fitness letters for driving and work, as local rules allow.
Accessible Writing for Patients
Some of your readers have impaired vision. Set body text at 13 or 14 point, use dark text on a white page and keep headings bold. Give key instructions in a numbered list, and offer a phone call for those who cannot read the letter.
Printing the Eye Care Page
Text is editable, and the shapes are fixed graphics. Print on white 100 gsm paper in colour. Check that the pale watermark does not reduce contrast in the body text, particularly on a photocopy.
Eye Drop Instructions in Plain Words
Eye drop schedules confuse many patients. Write a short table with the name of the drops, the eye, the number of drops and the times of day. Mention how long to continue, and advise washing hands first. Larger type helps patients who see less clearly.
Large Print Versions for Low Vision Patients
Keep a second copy of your standard letters in a larger size, such as 16 point, for patients who see poorly. Use the same words and layout, but widen the spacing between lines. Ask each patient which version they prefer, and note it in their file.
For an ENT specialist, see the ENT specialist letterhead. For a neurologist, try the neurologist letterhead. For a dentist, see the dentist letterhead. More are in letterheads.
