Independent makers often feel left out of Black Friday. Their mugs are thrown one at a time, their sweaters knitted by hand, and their candles poured in small batches, so a big discount does not suit them. A makers market changes that. Many small sellers gather under one roof, offer a modest saving, and turn the day into a community event. This flyer is designed for exactly that kind of market, with a handmade look that matches the goods.
A Handmade Look on Kraft Paper
The background imitates speckled kraft paper, the brown recycled paper used for parcels and gift tags. Tiny dark specks give it texture. The title Black Friday is written in Permanent Marker, tilted slightly as if scribbled on a sign, and at the Makers Market follows in rust coloured Caveat handwriting, with a wavy underline.
Three Taped Polaroids
Three instant photo frames sit across the middle of the page, each at a slight angle with a strip of tape at the top. Their captions read hand-thrown mugs, cosy knitwear and small-batch candles in handwriting. Each frame holds a real photo slot, so you can drop in pictures of your makers’ work. The overlap between frames makes them feel casually pinned to a board.
The Rust Sale Sticker
In the top right corner, a round rust sticker with a dashed inner ring announces 20% OFF ALL MAKERS. It is tilted like a sticker slapped on by hand. Change the offer to whatever your market agrees on, such as 10% or a free tote with every purchase. A modest discount is common at maker events and fair to small sellers.
The Lined Note Card
Below the photos, a cream note card with ruled lines and a pink margin lists three highlights in handwriting: forty local makers under one roof, free hot cider and live folk music, and the first fifty shoppers get a canvas tote. Note cards feel personal, and handwriting suggests the event is organised by real people, not a corporation.
What the Makers Market Flyer Includes
| Element | Sample content |
|---|---|
| Title | Black Friday at the Makers Market |
| Photos | Mugs, knitwear and candles |
| Offer | 20% off all makers |
| Highlights | Forty makers, cider and music, free totes |
| When and where | Friday, November 27, 10 AM to 6 PM, The Old Mill |
Small Business Alternatives to Big Discounts
Makers rarely have the margins for deep reductions. Instead, offer value in other ways: a gift with purchase, free personalisation, a bundle price or a donation to a local cause. The flyer can promote any of these by changing the sticker text and the note card lines.
Organising a Makers Market on Black Friday
Book a venue with good foot traffic and enough tables, set a clear arrival time for sellers, and agree a shared offer so customers know what to expect. Provide simple signs with each maker’s name. A warm drink and music turn a market into an outing, which is the main reason people choose it over the mall.
Editing the Makers Market Flyer
- Replace the three photos with pictures from your makers.
- Edit the captions under each polaroid.
- Change the sticker offer.
- Rewrite the three highlights on the note card.
- Update the date, venue, and social handle.
Taking Good Photos of Handmade Goods
Natural light from a window is perfect for handmade items. Use a simple background like a wooden table or linen cloth, and get close enough to show texture: glaze on a mug, stitches in a sweater, the wax surface of a candle. Similar lighting across the three photos makes the polaroids feel like a set.
Handwriting Fonts and Legibility
Caveat and Permanent Marker look handwritten but remain readable. Keep text lines short and avoid long paragraphs in script. The date line uses a larger size so it is easy to read from a distance, which is important for a flyer pinned on a community board.
Printing on Real Kraft Paper
For an authentic look, print on actual kraft paper. Brown stock changes the colours slightly, so print a test sheet first and remove the background fill if needed. On white paper, the printed kraft colour works perfectly well and is cheaper.
Spreading the Word Locally
Pin copies in cafes, libraries, yoga studios and community centres, and ask each maker to share the flyer with their own followers. Every maker brings their own audience, which is one of the biggest advantages of a joint market over a single shop.
Supporting Small Business Saturday Too
If your market runs over the weekend, mention Small Business Saturday on the note card. Many shoppers look for local, independent options on that day, and a makers market is exactly what they are searching for.
Writing Captions for Handmade Products
The handwritten captions under each polaroid should name the craft, not just the product: hand-thrown mugs, cosy knitwear, small-batch candles. These words remind shoppers that people made the goods by hand, which justifies a fair price and explains why the market offers a modest discount instead of a deep one.
Inviting Makers to Share the Flyer
Send each maker a digital copy with their own product in one of the polaroids. They can post it to their followers, and every maker’s audience becomes part of your promotion. A shared flyer with many faces behind it often reaches more people than one large shop’s advertising budget.
Pricing at a Makers Market
Makers set their own prices, so agree on the shared offer before the event and explain it to every seller. A simple rule, such as 20 percent off everything or a gift above a certain spend, keeps it easy for customers. Ask each maker to show the offer on their own table with a small sign that matches the flyer, so shoppers see the same message everywhere in the room.
Makers Market Flyer Questions
Can I add more polaroids?
Yes. Make them smaller and overlap them a little more.
Can I remove the tape strips?
Yes. They are shapes. Delete or recolour them.
Does the sticker have to be round?
No. Replace it with a tag or a banner if you prefer.
