For many shops, the two weeks before Diwali are the busiest of the year. Families buy new clothes, brass and silver for the home, gifts for relatives, sweets and decorations, and they compare offers between stores. A flyer that shows real products at real prices gives people a reason to walk in. This US Letter template is built around exactly that: three product cards with photos, original prices struck through and festival prices in large type, under a headline that is impossible to miss.
How the Diwali Sale Flyer Is Laid Out
The page has four bands, each with one job.
- The festival band. A full-width toran of mango leaves and marigolds hangs across the top edge. It tells people what the sale is about before they read a word.
- The headline band. DIWALI is set in large golden Rozha One, a display face with Indian heritage, and MEGA SALE sits under it in tall ivory Bebas Neue capitals. A short italic line names the categories: festive deals on fashion, home and gifts. On the right, a gold medallion says UP TO 50% OFF and sits on a bright rangoli in magenta, purple and orange.
- The product band. Three white cards each hold a product photo, the product name, the old price struck through, the new price in big magenta numbers, and a small gold label with the percentage saved.
- The action band. A gold-outlined pill carries the promo code, a line gives the sale dates, and a maroon footer with small diyas holds the store name, address, website, and the fine print.
The background is a deep aubergine, which makes the white product cards and the gold headline glow.
Plan Your Diwali Sale Week Before Editing
A flyer works best when it matches a plan. Many stores structure their Diwali promotion around the festival days. Here is a typical calendar for 2026, when Dhanteras falls on Friday, November 6, and Diwali on Sunday, November 8.
| Date | Shopping moment | Flyer message idea |
|---|---|---|
| Late October | Early gift and outfit shopping | Early bird Diwali offers |
| Sunday, November 1 | Sale launch weekend | Diwali mega sale starts today |
| Friday, November 6 | Dhanteras: metals, utensils, electronics | Dhanteras specials on brass and silver |
| Saturday, November 7 | Last-minute gifts and sweets | Last day for festive offers |
| Sunday, November 8 | Diwali day, many shops close early | Holiday hours and wishes |
The sample flyer says the sale runs November 1 to 8. Change it to match your own dates.
Choosing the Three Hero Products
Three products is a deliberate number. One looks like a single promotion; six turns the flyer into a catalogue. Three lets you show range while keeping each offer readable from a distance. Good choices:
- One fashion item that people want for the festival itself, such as a kurta set, lehenga, or sari.
- One home or puja item, such as a brass diya set, a toran and rangoli kit, or decorative lights.
- One gift item that customers buy several of, such as a hamper, a sweet box, or a dry fruit tray.
Pick items you have in good stock. Nothing frustrates customers more than a flyer item that is sold out on the first morning.
Adding Photos of Your Sale Products
Click a photo area in any card and choose Replace Image, then upload your product picture. The frame keeps its size, and the photo fills it. For the cleanest look, use photos with plain light backgrounds and the product centred. If your three photos have different backgrounds, the flyer will look busy; take them in the same spot with the same light if you can. Square or slightly tall images fit the cards best.
Writing Honest Was and Now Prices
The struck-through price and the sale price are separate text boxes. Click each to type your prices. The gold label under each price shows the percentage saved; the sample values were worked out from the prices on the card, so when you change a price, recalculate the percentage and type it in. A quick rule: subtract the sale price from the original, divide by the original, and multiply by 100.
Use genuine original prices, the ones you actually charged before the sale. Many places have rules about reference prices in advertising, and customers notice when an original price looks invented. The headline badge says UP TO 50% OFF, which is accurate only if at least some items carry that discount. If your best discount is 30 percent, change the badge to match.
Editing the Promo Code and Store Details
The pill in the action band reads USE CODE DIWALI50 AT CHECKOUT. If you sell only in-store, change it to SHOW THIS FLYER AT THE COUNTER. If you have no code, replace it with a short line such as FREE GIFT WRAPPING ON ALL ORDERS. In the footer, type your store name, address and website, and keep the small print to one line describing any conditions, such as selected items only or while stocks last.
Recolouring for Your Brand
The aubergine, gold and magenta palette suits fashion and gift stores. For a sweet shop, try a deep maroon background. For electronics or home stores, a midnight navy works well with the same gold. Click the background to change it, and select the rangoli and toran to adjust their colour swatches. Keep the product cards white, so photos look true to life.
Printing and Distributing Flyers
Download the flyer as a PDF and print it at US Letter size. For counter handouts and bag stuffers, regular 100 to 120 gsm paper is fine. For posters in the window, ask a print shop to enlarge it to 11 x 17 or 18 x 24 inches; the text and artwork are vectors and stay sharp. The dark background uses a lot of ink, so print shop pricing is often better than home printing for more than a few dozen copies.
Places to put flyers: your shop window and counter, community notice boards, nearby restaurants and grocers that welcome local promotions, inside shopping bags in the weeks before the sale, and as an image in WhatsApp customer groups.
Posting the Mega Sale Flyer Online
Download a PNG to share on social media and messaging apps. Because the flyer is portrait, it fits well in feeds. For Instagram, the square festive sale post and the offer story in this collection match the same Diwali sale theme and are sized for the platform.
Diwali Sale Flyer Questions
Can I show more than three products?
You can reduce the card size and add a fourth, but the flyer is designed for three. For a full range, make two flyers or use Add Page for a second page of products.
Can I remove the toran?
Yes, select it and delete it, then move the headline up. The flyer becomes more modern but loses some of its festive feel.
Does the flyer work for online-only stores?
Yes. Replace the address with your website and add a QR code from the editor’s QR tool beside the promo code, linking to your sale page.
Bring Customers Through the Door
Choose three strong products, add honest prices and clear dates, and print the flyer in time for the first weekend of November. A clear offer in festival colours is still one of the most reliable ways to fill a shop before Diwali.
