Beauty shoppers plan their Black Friday hauls, stocking up on favourite serums, trying new makeup, and buying gift sets. A beauty story should feel as polished as the products: soft colours, a touch of sparkle, and a clear offer. This 1080 x 1920 Instagram story template brings blush pink, rose gold accents, and drawn beauty products together around a Glow for less headline.
Beauty Story Design Details
The story has a soft blush pink background. The upper half holds a large circular photo area framed by a thin rose gold ring, with a slightly deeper pink circle behind it like a soft halo. Small white four-pointed sparkles float around the circle.
Two beauty products are drawn from simple shapes and overlap the bottom of the circle. On the left is a lipstick in a wine-coloured case with a gold band and a red bullet tip, tilted to one side. On the right is a white serum bottle with a pink label, a gold collar and a wine-coloured dropper bulb.
Below, Glow for less appears in deep wine Playfair Display italic, followed by BLACK FRIDAY BEAUTY SALE in spaced rose gold capitals. 40% OFF is set large in elegant Cormorant Garamond, with skincare, makeup and fragrance beneath. A wine-coloured pill reads TAP TO SHOP, and the logo mark sits small at the bottom.
Adding Your Beauty Product Photo
Click the circle and use Replace Image. Good choices are a flat lay of products on a marble or linen surface, a close-up of a texture swatch, a gift set, or a model’s glowing skin. Photos with soft, warm light suit the blush palette. The circle crops the image, so keep the main subject in the centre.
Editing the Drawn Products
The lipstick and bottle are grouped shapes you can recolour to match your brand. Change the lipstick bullet to a nude or pink shade, or the bottle label to your packaging colour. If they do not fit your product range, delete them or replace them with other icons, such as a perfume bottle or a compact, from the Elements panel.
Writing a Beauty Sale Offer
| Offer type | Example wording |
|---|---|
| Percentage | 40% OFF skincare, makeup and fragrance |
| Gift with purchase | FREE mini serum with orders over $50 |
| Bundle | BUY 2 GET 1 FREE on all lipsticks |
| Sets | GIFT SETS from $25 |
| Services | 30% OFF facials booked this weekend |
Beauty Story Sequences
A story series works well for beauty brands:
- This announcement frame.
- A best-sellers frame with three product photos and prices.
- A short video showing a texture or application.
- A poll: Skincare or makeup haul?
- A frame with the code or link, repeating Glow for less.
Duplicate the template for the product frames, keeping the blush background and fonts.
Links and Stickers
After uploading the story to Instagram, add a link sticker over the TAP TO SHOP button, or just above it. You can also add product stickers if your shop is connected to Instagram Shopping. A countdown sticker set to the end of the sale adds urgency in a soft, on-brand way.
Beauty Story Colour Variations
Blush and rose gold suit many beauty brands, but other palettes can match yours. Try lilac with silver for a fresh, modern feel, peach with copper for warm skincare brands, mint with white for clean beauty, or black with gold for luxury fragrance. Keep the headline dark enough to read clearly on the background.
Salons and Spas on Black Friday
Salons, spas, and aesthetic clinics can use the story to promote discounted gift cards, prepaid packages, or retail products. Gift cards are especially popular during Black Friday because customers buy them as Christmas presents. Change the offer to Gift cards: buy $100, get $20 free, and the button to BOOK NOW or BUY A GIFT CARD.
Beauty Advertising Claims
Beauty products are subject to rules about claims, especially for skincare. Keep sale graphics focused on the offer, and avoid medical or exaggerated claims about results. Glow for less is a playful headline about savings, not a promise about skin.
Saving Beauty Stories to Highlights
Create a Black Friday highlight and add these frames, so followers who visit your profile later can still find the deals. A small rose gold sparkle icon makes a pretty highlight cover that matches the design.
Using the Design as a Feed Post
For a matching feed post, resize the canvas to 1080 x 1350 pixels and tighten the spacing, keeping the circle, the products, and the headline. Posting both the story and a feed post reaches followers who use Instagram in different ways.
Beauty Story Accessibility
Story text should be large enough to read quickly. If you add extra text in Instagram, choose a clear font and high contrast. For feed versions, add alt text that describes the offer.
Photographing Beauty Products for Stories
Beauty products photograph beautifully with a few simple tricks. Place them on a pale surface such as marble, linen, or tissue paper, add a sprig of eucalyptus or a few petals, and shoot from directly above. Soft window light avoids harsh reflections on glossy packaging. A swatch of cream or a drop of serum beside the bottle shows texture, which many beauty shoppers love to see. Keep the arrangement centred so it fits the round frame.
Gift Sets on Black Friday
Many beauty shoppers use Black Friday to buy Christmas gifts. Feature a gift set in the circle photo, or create a second story frame dedicated to sets, with prices and a note such as Gift wrapped for free. Gift messages can lift average order values, because customers often buy one set for themselves and another for someone else.
Beauty Sale Story Questions
Can I use a video in the circle?
Instagram allows video stories; you can place the design over a video in a video editor, keeping the circle area clear.
Can I remove the sparkles?
Yes. Select each sparkle and delete it for a cleaner look.
Is the story suitable for men’s grooming?
Change the palette to charcoal and copper and swap the lipstick for a razor or beard oil bottle.
Beauty sales deserve a beautiful story. Add your product photo, set your offer, and let your followers glow for less this Black Friday.
