Plant shops and garden centres are a growing part of Black Friday. Houseplants make thoughtful gifts; people refresh their homes for the holidays, and wreaths and winter greenery sell well. A plant shop flyer should feel natural and fresh. This A4 design uses linen coloured paper, layered leaves in the corners, and a round plant photo sitting in a terracotta pot, so the page itself looks like a potted plant.
Leaves in the Corners
Large green leaves in three shades frame the top left and bottom right corners of the page. Each leaf has a fine light line down the middle, like a central vein. The leaves are drawn from editable ellipses, so you can rotate them, recolour them for autumn foliage, or remove them for a cleaner look.
The Fraunces Title
Black Friday is set in Fraunces italic in deep green, a soft serif with a natural, slightly old-fashioned charm. Below it, AT THE PLANT SHOP appears in spaced terracotta capitals. The palette of green and terracotta comes from the plants and pots themselves.
A Photo Plant in a Terracotta Pot
In the centre of the page, a round photo slot with a green ring sits above a terracotta pot shape with a darker rim. It looks as though the photo is growing out of the pot. Put a close-up of a monstera, a fern, or a flowering plant in the slot. The pot carries UP TO 40% OFF in white.
The Three Offers
| Category | Offer |
|---|---|
| Houseplants | 30% off |
| Pots and planters | Buy 2 get 1 |
| Fresh wreaths | from $25 |
The offers are set in three columns with large Fraunces figures and smaller green labels, divided by thin leaf green lines.
Plants as Gifts
Plants are popular gifts because they last longer than flowers and suit almost anyone. Highlight easy care plants for beginners, such as pothos, snake plants, or ZZ plants. A small care card with every plant sold makes the gift more useful and reduces returns.
The Free Repotting Line
A terracotta line reads: Free repotting with every plant over $30. Repotting is a service many customers find messy at home. Offering it free encourages them to buy a pot as well as the plant, which increases the sale and gives the plant a better start.
Customising the Plant Shop Flyer
- Replace the round photo with your favourite plant.
- Edit the discount on the pot.
- Change the three offers.
- Rewrite the repotting line.
- Update the shop name, address, and website.
Photographing Plants
Photograph plants near a window with soft daylight. A plain wall behind them keeps the focus on the leaves. Get close enough to show texture and colour. A round crop works well for a single bushy plant viewed from above or the side.
A4 Size for Garden Centres
The flyer is A4, the standard size in most countries. It fits neatly in poster frames, on notice boards and inside shop windows. If you are in North America, it will still print on US Letter with small margins, or you can adapt it to Letter size.
Seasonal Variations
For a winter sale, change the leaves to darker evergreen tones and add a line about wreaths and Christmas trees. In spring, brighter greens and flowers work well. The terracotta pot and round photo stay the same, which keeps the brand consistent across seasons.
Printing on Recycled Paper
A plant shop flyer looks right on recycled or uncoated paper, which matches the linen background. Customers who love plants often care about sustainability, so mention recycled paper on the back or in the footer if you use it.
Sharing the Flyer With Plant Lovers Online
Plant communities are active online. Post the flyer with a photo of your shop’s greenest corner, and share care tips alongside the offers. A post explaining how to keep a houseplant alive through winter is useful and keeps your shop in people’s minds.
Florists and Garden Centres
The layout suits florists, garden centres, and plant subscription services. Change the offers to bouquets, seeds, or subscriptions. The leaves and pots keep the natural look for any green business.
Running a Plant Care Workshop
A short workshop on repotting or winter care brings customers in and builds expertise. Mention it under the repotting line, with a time and a small fee or a free place with any purchase.
Choosing Plants That Sell Well in Winter
Some plants are especially popular in late autumn: poinsettias, Christmas cactus, amaryllis bulbs and hardy greenery for wreaths. Feature one seasonal plant on the flyer next to evergreen favourites. Seasonal plants make great gifts and bring a festive feel to homes.
Offering Plant Care Advice
New plant owners often worry about keeping plants alive. A line like free care advice with every plant, or ask us how much to water, shows that your shop supports customers after they buy. Good advice turns nervous beginners into loyal plant lovers.
Wrapping Plants as Gifts
Plants can be tricky to wrap. Offer paper sleeves, kraft wrapping, or a simple ribbon around the pot, and mention it on the flyer. A neatly wrapped plant looks like a thoughtful gift, and customers appreciate not having to wrap it themselves.
Delivering Plants Safely in Cold Weather
If you deliver, explain how you protect plants from cold during transport. A short note, such as delivered wrapped and protected from frost, reassures buyers sending plants as gifts. Cold damage is a real concern in winter, and careful delivery builds trust.
Keeping the Plant Flyer Fresh in Every Season
Update the leaves, the photo, and the offers each season while keeping the pot and the title style. Customers start to recognise the layout as your shop’s look.
Plant Shop Flyer Questions
Can I use a square photo instead of a circle?
Yes. Replace the round slot with a square one, keeping it above the pot.
Can I recolour the pot?
Yes. The pot and its rim are editable shapes.
Is the flyer available in US Letter?
This version is A4. Other flyers in the collection are US Letter.
