Black Friday is not just for consumers. Software companies, agencies, online course creators, and B2B service providers run some of their biggest promotions of the year, often discounting annual plans. On LinkedIn, the tone needs to be professional and clear rather than loud. This square post template presents a B2B Black Friday offer with a clean layout and a drawn product dashboard.
B2B LinkedIn Post Design
The post is 1200 x 1200 pixels on a soft off-white background, with a pale blue circle in the top right corner. On the left, BLACK FRIDAY FOR TEAMS appears in small blue spaced capitals, followed by 40% off annual plans in large navy Poppins ExtraBold.
Three features follow, each with a blue tick in a light circle: unlimited projects and seats, priority support all year, and the price locked for 12 months. A navy rounded button reads Start your plan, with a small line of terms beneath it.
On the right, a drawn dashboard card floats with a soft shadow. It has a navy title bar with three window dots, a light sidebar with menu lines, two metric tiles showing Revenue and Users, and a bar chart with blue bars and one highlighted coral bar. A coral circle reading -40% overlaps the top right corner of the card. A small logo mark sits at the bottom right.
Why B2B Black Friday Offers Work
- Budget timing: many companies have budget left to spend before year-end.
- Annual commitment: a discount on yearly plans improves cash flow and retention.
- Clear value: business buyers compare features and price carefully.
- Professional audience: LinkedIn reaches decision makers directly.
Editing the Offer and Features
Change 40% off annual plans to your offer, such as 3 months free,50% off the first year, or Free onboarding. Replace the three features with the benefits your customers care about most. Keep each feature to a few words. Update the terms line with the end date and who qualifies, such as new customers only.
Customising the Dashboard Illustration
The dashboard is a grouped drawing that suggests a software product without showing real data. You can recolour it to your brand, change the metric labels to your product’s language, such as Leads, Tickets, or Hours saved, or replace the whole card with a real screenshot of your product. Screenshots work well, but blur or replace any customer data first.
Offer Ideas for B2B Black Friday
| Business type | Offer idea |
|---|---|
| SaaS tool | 40% off annual plans |
| Online course | Lifetime access at half price |
| Agency | Free audit with any retainer |
| Design assets | All-access bundle 60% off |
| Consulting | Strategy session plus a bonus workshop |
| Hosting | Two years for the price of one |
Writing the LinkedIn Post Text
LinkedIn posts often perform best with a short story or insight before the offer. For example: Every year our customers ask when to upgrade. This is the week: 40% off annual plans until December 1. Then list one or two benefits and the link. Keep the tone helpful rather than salesy, and avoid too many hashtags; two or three relevant ones are enough.
Posting From a Company Page and Personal Profiles
Company page posts reach followers of your business, while posts from founders and team members often reach more people. Share the image from both: the company page with the official offer and team members with a personal note. Employees resharing the post can significantly widen its reach.
Image Sizes on LinkedIn
Square images like this one display well in the LinkedIn feed on desktop and mobile. LinkedIn also supports landscape link previews and portrait images. If you need a landscape version, change the canvas to 1200 x 627 pixels and place the dashboard beside the text.
Changing the Post Colours
Navy, blue, and coral feel modern and trustworthy, common in software branding. Use your own brand colours for the headline, ticks, and button. Keep the background light and calm, which suits LinkedIn’s professional feed.
Landing Pages for B2B Offers
Link the post to a dedicated page that explains the offer, compares plans, and has a clear sign-up button. Include answers to common questions, such as whether the discount renews at the same price. Business buyers appreciate clarity before they commit.
Measuring LinkedIn Results
Track clicks and sign-ups from the post using a tagged link. Compare results from the company page and personal profiles to see which drives more interest, and use that insight for future campaigns.
B2B Post Accessibility
LinkedIn lets you add alt text to images. Describe the offer and illustration, such as Black Friday for teams: 40% off annual plans, with unlimited projects, priority support, and price lock. Keep the important details in the post text too.
Timing a B2B Black Friday Campaign
Business buyers often need approval before they purchase, so give them time. Announce the offer early in Black Friday week, remind them during the weekend, and post a final reminder before the end date. Many B2B offers run through Cyber Monday or the whole week, which suits slower decision-making.
Speaking to Different Roles
The person who uses a tool is not always the person who pays for it. Consider two versions of the post: one highlighting features for users, and one highlighting savings and the price lock for managers or finance teams. Different angles reach more people within the same company.
Following Up With Interested Leads
Some people will comment or message instead of clicking. Reply promptly and personally, answer their questions, and share the link directly. In B2B, a helpful conversation often matters more than the post itself, and it can turn a Black Friday offer into a long-term customer relationship.
LinkedIn B2B Post Questions
Can I use it on X or Facebook?
Yes. Square images work across most social platforms.
Can I add a customer quote?
Replace one feature with a short quote, or add the quote in the post text.
Can I show prices instead of a percentage?
Write $290 a year (was $480) in place of the headline, keeping it short.
Business buyers love a good deal too. Set your offer, tailor the features, and share a professional Black Friday post where decision-makers will see it.
