Outdoor ice rinks pop up in parks and town squares every December, and their posters need to make people feel the crisp air. This flyer does that with an icy blue background, skate tracks sweeping across the page, a large white skate with red laces and a silver blade, snowflakes and pine branches at the corners, a script title, and a white price card. A line at the bottom gives the rink name and season. Councils, parks, hotels, shopping centres and sports clubs can use it to promote skating sessions.
An Icy Look That Matches the Activity
The pale blue gradient and white snowflakes look like fresh ice. The skate tracks curve across the page like skaters carving the surface. Visitors see the freshness and the movement before they read a word, which builds interest.
Editing the Script Title and Location Line
The script word Skate sits above THE LAKE in spaced capitals. Replace the location with your own rink, such as THE PARK, THE PLAZA, or ON ICE. A short location keeps the capitals large and balanced under the script.
The White Skate Illustration
The skate has a leather look with a white boot, red laces, and a metal blade. It sits in the centre with a slight tilt and a soft shadow. Resize it if you want more room for the price card, or recolour the laces to match your branding.
Prices and Sessions on the White Card
| Item | Example price | Note |
|---|---|---|
| Adult entry | $9 | Includes unlimited time |
| Child entry | $6 | Under 12 |
| Skate hire | $4 | All sizes available |
| Family pass | $25 | Two adults, two children |
Opening Hours, Session Lengths and Holidays
State your daily hours and whether sessions are timed. Mention changes on Christmas Day, New Year’s Eve and school holidays. Skaters like to know whether they can stay all day or only for an hour, so add a short line about session length.
Skate Hire, Helmets and Beginner Support
Many visitors do not own skates. Mention hire sizes, helmets, and aids such as penguin walkers for children. Offer beginner sessions with an instructor. A friendly line about learning on the ice attracts families who are nervous about trying.
Themed Sessions and Special Evenings
Add events such as Santa on skates, disco nights, family evenings, or quiet sessions. Put one or two in a small line under the price card. Special nights bring repeat visitors and give you a reason to post updates all season.
Warm Drinks and Fire Pit Areas
Cocoa, mulled cider and snacks make a skating trip feel complete. Mention the cafe or stall on the flyer and any seating near a fire pit. Visitors often judge a rink by comfort off the ice as well as on it.
Safety, Supervision and Insurance Notes
Rinks should have trained staff, first aid, and clear rules. State age limits for unaccompanied children and any helmet requirements. A short safety line reassures parents and protects your organisation.
School Groups and Birthday Parties
Offer group rates and party packages. Mention the minimum group size and how to book. Schools often look for winter outings, and birthday parties on ice are popular. Provide an email address for group enquiries.
Partnering With Local Businesses
Hotels, cafes and shops can offer discount codes to skaters. Mention partner offers in a line or add logos at the bottom. Joint promotions increase footfall for everyone and make the rink part of a wider winter programme.
Promoting the Rink on Social Media
Post the flyer with a countdown to opening day, and share photos of the ice being prepared. Encourage visitors to tag their skating pictures. Daily posts about weather and session times keep followers informed.
Printing the Light Blue Poster
The light background uses little ink and prints well on standard paper. Laminate posters for outdoor use, since snow and rain can damage paper. Place them at bus stops, shops, and schools.
Final Review Before Opening Day
Check prices, hours, and the rink address. Confirm any special event dates. Print a copy and see whether the three prices on the card are easy to read at a glance.
Rink Surface, Temperature and Weather Planning
Outdoor rinks depend on cold weather, so plan for closures when temperatures rise. Add a line directing visitors to a web page or hotline for updates. Clear communication prevents wasted trips and protects your reputation on warmer days.
Training Staff and Marshals on the Ice
Staff should be able to help fallen skaters, manage speed, and keep the surface clear. Provide training on first aid and crowd control. Mention that trained marshals are present on the flyer, which reassures parents of young children.
Lessons, Clubs and Competitions
Offer short lessons for beginners and invite local figure skating clubs to perform. A demonstration on a weekend draws spectators and builds a sense of occasion. Add a small line to the flyer listing the lesson times and contact for booking.
Season Passes and Gift Vouchers
Frequent skaters appreciate a season pass, and gift vouchers make easy presents. Mention both in a single line near the price card. Early sales provide cash flow before the rink opens and secure repeat visitors for the whole winter.
Keeping the Ice Clean and Smooth
Resurfacing between sessions keeps the surface safe and enjoyable. Schedule short breaks and mention them on the flyer so that skaters can plan. A clean rink earns positive reviews and encourages visitors to come back during the season.
Warm Up Zones, Lockers and Changing Areas
Visitors appreciate heated rooms, lockers, and benches for putting on skates. Mention these facilities in a line near the price card. Comfort off the ice is a major reason families choose one rink over another.
Evening Sessions, Music and Lighting
A rink with coloured lights and music feels like a party. Add themed evenings and mention the music style. Teenagers and young adults are drawn to evening sessions, and a lively atmosphere raises ticket sales on weeknights.
Group Bookings for Schools and Companies
Offer private hours for classes, offices, and clubs outside peak times. Provide a flat price and include skate hire. Corporate groups like a social outing in December, and school trips fill quiet weekday mornings, so a line about group bookings can lift your income.
