Tiered discounts are one of the most effective ways to lift the average order on Black Friday. Instead of one flat percentage, customers save more as they spend more: $10 off $50, $25 off $100, $60 off $200. The trick is to make the tiers easy to understand at a glance. This flyer turns them into a staircase, with each step taller than the last, so the idea of climbing to a bigger saving is visible before anyone reads a word.
A Staircase of Savings
Three solid blocks rise from left to right in progressively darker teal. Each block is taller than the one before, like steps. Inside each, a small line states the spend level and a large white figure shows the savings. A coral arrow pointing upward sits beside the tallest step, encouraging customers to reach the top.
The Spend Tiers
| Spend | Saving | Effective discount |
|---|---|---|
| $50 | $10 off | 20% |
| $100 | $25 off | 25% |
| $200 | $60 off | 30% |
The effective discount rises at each step, which gives customers a genuine reason to add one more item to reach the next level.
The Lexend Headline
BLACK FRIDAY sits in small-spaced coral capitals at the top, followed by Buy more, save more. in heavy navy Lexend. Lexend was designed for easy reading, which suits a flyer about simple maths. The full stop at the end of the headline gives it a confident, finished tone.
Why Tiered Discounts Work
Customers who are close to a threshold often add a small item to reach it. Tiered offers also feel fair, because everyone can choose the level that suits them. For the shop, the average basket rises without a deep storewide discount, which protects margins.
Choosing Your Thresholds
Look at your average order value and set the first tier a little above it. The second and third tiers should feel reachable for gift shoppers buying for several people. Round numbers like $50, $100, and $200 are easiest to remember.
The Baseline and Explanation
A dark baseline anchors the steps, and a short line below explains: Discount is taken at checkout on one receipt, in-store and online. Clear rules prevent confusion: customers need to know whether the discount applies per receipt, before or after tax, and in which channels.
The Coral Note Pill
A coral pill reads STACKS WITH DOORBUSTER PRICES. If your tiered discount can be combined with sale prices, say so; it is a strong selling point. If it cannot, change the pill to a different message, such as excludes gift cards.
Customising the Buy More Save More Flyer
- Edit the spend levels and savings in each step.
- Adjust the step heights if you add or remove tiers.
- Rewrite the explanation line with your rules.
- Change the pill message.
- Update the store name, address, and website.
Adding a Fourth Tier
If you want a fourth step, such as $100 off $350, narrow the existing steps and add another block on the right, taller than the rest. Move the arrow above the new step. Keep the colours progressing from light to dark.
Explaining Tiers to Staff
Make sure cashiers understand the tiers and how the till applies them. A printed copy of the flyer at each till helps staff answer questions quickly. Train them to suggest a small add-on when a customer is just below a threshold; it is helpful, not pushy, when done kindly.
Printing the Flyer
The cream background and solid teal blocks print well on any printer. Use bright white or cream paper. Place copies at the entrance and near the tills, where customers decide whether to add one more item.
Posting the Spend Tier Staircase Online
The staircase graphic is easy to understand on a phone screen. Post it as an image and repeat the tiers in the caption. Online shoppers can apply the same rule at checkout if your store supports it.
Gift Shops, Fashion and Home Stores
Tiered offers suit stores where customers buy several items: gift shops, clothing boutiques, home stores, and cosmetics. Restaurants can use it for gift cards, such as a $10 bonus on $50.
Checking the Maths Before You Print
Make sure the savings at each tier make sense for your margins and that each step offers a better percentage than the last. A quick calculation, like the table above, prevents an awkward situation where the middle tier is a worse deal than the first.
Combining Tiers With Free Shipping
For online shops, free shipping at the first or second tier adds another reason to climb. Mention it on the step itself, for example, $25 off and free shipping. Customers often value free shipping as highly as the discount.
Showing Tiers on Store Signs and Tills
Repeat the staircase graphic on small signs near the tills and in fitting rooms. Customers deciding whether to add one more item see the tiers at the right moment. Consistent signs also stop staff from having to explain the rules over and over during the busiest hours.
Using Tiers for Online Orders
Most online stores can apply tiered discounts automatically at checkout. Set the thresholds to match the flyer and test them with a few sample baskets. Show a message in the cart such as spend $20 more to save $25, which nudges customers toward the next step in the same way the printed staircase does.
Tracking Whether the Tiers Raised Your Average Order
After the weekend, compare your average order value with a normal week and with last year’s Black Friday. If many orders landed just above a threshold, the tiers worked. Use what you learn to adjust the levels for next year’s sale.
Keeping the Tier Rules Simple
Three tiers are easy to remember. More than four starts to feel like homework, so keep the staircase short and the numbers round.
Buy More Save More Flyer Questions
Can I use percentages instead of dollars?
Yes. Change the step text to 10%, 15% and 20%, for example.
Can I change the teal colour?
Yes. Recolour the three steps, keeping a light-to-dark progression.
Is the arrow editable?
Yes. It is a simple shape you can move, recolour, or delete.
