Early birds are the most loyal Black Friday shoppers. They set alarms, queue in the cold, and arrive before the doors open. Rewarding them is a great way to create a buzz and fill the store in the first hours of the day. This flyer celebrates the early start with a sunrise sky in bands of purple, pink, and orange, a half sun on the horizon, and a few birds flying across. Below, three numbered perks explain why it is worth getting up.
A Sunrise Sky in Bands
The top half of the page is a sky made of horizontal bands, from deep purple at the top through plum, rose, coral and orange to golden yellow near the horizon. A pale yellow half sun rises from the bottom of the sky. The banded style is simple, graphic and reminiscent of retro posters, and it prints cleanly because every band is a solid colour.
Birds in the Morning Sky
Four small birds, drawn as simple curved lines, fly across the upper sky. They are a gentle visual pun on the early bird theme. You can move them, add more, or delete them. Because they are thin dark lines, they read clearly against the warm colours.
The EARLY BIRD Title
EARLY BIRD is set in Righteous, a rounded retro typeface, in white with a soft purple drop shadow. BLACK FRIDAY sits below in spaced purple capitals across the sun. The title is large and friendly, and the shadow helps it stand out against the multicoloured sky.
The Hours Pill
A pale yellow pill on the dark ground reads DOORS OPEN 5 AM, EARLY DEALS UNTIL 9 AM. It answers the most important question for early birds: when to arrive and how long the special deals last. Adjust the times to your opening hours.
Three Morning Perks
| Number | Perk | Detail |
|---|---|---|
| 1 | Mystery gift | for the first 100 shoppers |
| 2 | Free coffee | and warm cinnamon rolls |
| 3 | Extra 10% off | everything before 9 AM |
Each perk has a coloured numbered circle in sunrise tones, a bold title and a short line underneath.
Why Reward the First Shoppers
Early perks create a sense of occasion. People talk about the mystery gift, share photos of the queue and tell friends to come early next year. A busy first hour also builds momentum for the rest of the day, because a full store attracts more shoppers.
Planning the Early Bird Perks
Decide how many mystery gifts you can offer and keep the number on the flyer honest. Arrange coffee and pastries with a nearby cafe if you do not have your own. Set up the extra discount in your till system with a time limit, so it switches off automatically at 9 AM.
Customising the Early Bird Flyer
- Change the opening time and early deal hours in the app.
- Edit the three perks and details.
- Adjust the sky colours if you want a different mood.
- Update the store name, address, and website.
- Download and print or post online.
Changing the Sky Colours
Each band is a separate rectangle. You can create a cooler dawn with blues and pinks, or a winter sunrise with pale lilac and peach. Keep the colours moving from dark at the top to light near the sun, which gives the effect of light growing.
Managing an Early Morning Queue
If you expect a queue, plan barriers, staff with hot drinks and a clear system for handing out gifts. Mention the queue arrangements on your social pages. A well-organised early morning keeps people safe and happy, even in cold weather.
Printing the Early Bird Flyer
The bands print as flat colours, so most printers handle them well. The dark lower half needs good black coverage. Glossy paper makes the sunrise colours glow, while matte paper gives a softer retro feel.
Sharing the Early Bird Flyer
Post it a few days before Black Friday and again the evening before, with a reminder to set alarms. On the morning itself, share photos of the queue and the sunrise from the store. It adds a sense of community and encourages latecomers to visit.
Outlet Malls and Department Stores
Large stores and outlet malls often open very early on Black Friday. The flyer suits them well, and the perks can be shared across several shops. Change the perks to mall-wide offers, like free parking or a raffle for early arrivals.
Keeping Early Shoppers Safe and Comfortable
Early morning queues can be cold and crowded. Provide clear signage, keep walkways open, and have staff check on people waiting outside. Warm drinks and a friendly greeting go a long way. A safe, pleasant start reflects well on your store long after the sale ends.
Turning Early Birds Into Regular Customers
Early birds are enthusiastic shoppers. Invite them to join a loyalty scheme or mailing list while they wait, with a small bonus for signing up. Customers who start their holiday shopping with you are likely to come back throughout December.
Choosing Perks That Feel Special
Early bird perks should feel like a reward, not just another discount. A small surprise gift, a hot drink, and an extra saving before a certain hour all work well. Pick perks you can deliver smoothly in the first busy hour, and make sure every early shopper who qualifies receives them.
Making the Sunrise Theme Work Online
The warm sunrise colours stand out in the dark feeds people scroll late at night. Post the flyer the evening before Black Friday with a message like: Set your alarm; the early bird deals start at 5 AM. The reminder lands just as people are planning their morning.
Early Bird Flyer Questions
Can I change the perks to discounts only?
Yes. Replace each perk with a percentage or a doorbuster price.
Can I remove the birds?
Yes. They are simple lines. Delete them if you prefer a clean sky.
Is the sun an image?
No. It is a circle partly covered by the dark lower half.
