Wine and spirits shops see one of their busiest periods between Thanksgiving and New Year’s. Hosts stock up for parties, guests look for gifts, and collectors hunt for special bottles. A Black Friday flyer for a wine shop should feel like the shop itself: considered, a little luxurious and welcoming. This design uses deep burgundy, three gold-outlined bottles, and elegant serif type to set that mood.
Burgundy and Gold for a Wine Shop
The page is a deep burgundy, the colour of red wine, framed by a thin gold line. Gold accents and cream text complete the palette. These colours suggest a cellar, a dinner party and a well-chosen gift. If your shop has a modern brand, try deep green or charcoal with the same gold.
Three Bottle Silhouettes
At the top, three wine bottles stand side by side on a gold line, the middle one taller. Each bottle has a gold outline and a gold label band. They are drawn from shapes, so you can recolour them, add more, or change their proportions to look like spirit bottles or champagne.
The Title and Tagline
BLACK FRIDAY is set in Playfair Display SC, small capitals with elegant contrast, in gold. Below it, Uncork the savings appears in Cormorant Garamond italic. A small gold divider with a diamond separates the title from the offers.
Case and Category Offers
| Category | Offer |
|---|---|
| Wine by the case | 20% off |
| Champagne and sparkling | 15% off |
| Craft spirits | $10 off any two |
The categories are in cream serif on the left and the offers in gold small capitals on the right.
Why Case Discounts Work
Customers hosting holiday parties need several bottles, and a case discount rewards them for buying in one go. Mixed cases, where customers choose any twelve bottles, are especially popular. They also help you move a wider range of stock, not just the best sellers.
The Free Tasting Note
An italic line reads: Free tasting on Friday from 4 to 8 PM. Tastings bring people in, help them discover new wines, and lead to larger purchases. Check local rules for in-store tastings, and mention the times clearly so customers can plan to visit after work.
The Responsible Drinking Line
A small italic line at the foot of the page reads: Customers must be of legal drinking age; please enjoy responsibly. Many regions require age reminders on alcohol advertising, and it is good practice regardless. Adjust the wording to match your local rules.
Customising the Wine Shop Flyer
- Edit the tagline if you want a different phrase.
- Change the three categories and offers.
- Update the tasting times or remove the line.
- Retype the shop name and address.
- Check the legal age line for your area.
Changing the Bottles for Spirits or Beer
For a spirits shop, shorten the necks and widen the bodies to look like whisky or gin bottles. For a craft beer shop, use smaller bottle shapes or cans. The gold outline style still works, and the composition remains balanced.
Gift Ideas for Wine Lovers
Many customers buy wine as gifts. Add a line about gift boxes, wrapping, or personalised notes. Bundles, such as a bottle with two glasses, make easy presents and raise the average sale.
Printing the Wine Flyer
Deep burgundy prints best on a laser printer or at a print shop. Matte or textured paper gives a premium feel, like a wine label. Keep the gold lines thick enough to show clearly in print.
Sharing Online and in Newsletters
Wine shops often have loyal newsletter subscribers. Send the flyer as an image with a short note from the owner and a link to order online if you offer delivery or pickup. Check advertising rules for alcohol on social media platforms before posting.
Restaurants and Bars Can Use It Too
Restaurants selling wine to take home, bars promoting bottle service, and breweries can adapt the layout. Change the categories to their offers and keep the elegant styling.
Pairing Wine With Food Suggestions
Customers often ask what to serve with their holiday meal. A short line such as Ask us for the perfect turkey wine or The shop’s recommendation of the week adds expertise and helps hesitant buyers decide. It also shows that your staff knows their stock.
Planning Stock for the Holiday Rush
Popular sparkling wines and party favourites sell quickly from late November. Order extra stock of the categories on your flyer, and prepare mixed cases in advance to speed up service. A well-stocked shop with ready-made bundles handles the busy weekend calmly.
Choosing Wines to Feature for the Holidays
Feature wines that suit holiday meals and parties: a reliable red for roasts, a crisp white for seafood, a sparkling wine for celebrations. Mention one recommended bottle by name in the tasting line. Customers who trust your selection are more likely to buy several bottles at once.
Offering Gift Wrapping and Personalised Notes
Wine is a classic gift, and presentation matters. Offer gift bags, tissue paper and handwritten tags at the counter, and mention it on the flyer. A beautifully wrapped bottle feels thoughtful, and buyers often come back to the shop that made their gift look special.
Selling Online and by Phone
If your area allows alcohol delivery or click and collect, say so in the footer. Many customers prefer to order ahead and pick up quickly during the busy holiday weeks. Check the age verification rules for deliveries and explain them clearly to customers before they order.
Keeping the Wine Flyer Elegant When Editing
When you change the offers, keep the same fonts and the gold colour, and avoid adding bright stickers or bold sale graphics. The value of this design is its calm, cellar-like mood. Short, well-chosen words and plenty of burgundy space around them make the offers feel special rather than discounted.
Wine and Spirits Flyer Questions
Can I add bottle photos?
Yes. Replace the silhouettes with photo slots, or add a photo row below them.
Is the age line required?
Rules vary by location. Check your local advertising requirements.
Can I change the gold colour?
Yes. Change the bottle outlines, labels, and text together.
