Dhanteras opens the five days of Diwali. It is the day families buy gold, silver, and new utensils, light the first lamps, and welcome prosperity and good health into the home. For jewellers, banks, investment firms, shops, and anyone with a social media presence, it is also the first greeting of the festival week. This square post is designed especially for Dhanteras, so your feed does not jump straight to Diwali.
What Dhanteras Means
The name comes from dhan (wealth) and teras (the thirteenth day of the lunar fortnight). Many families honour Lakshmi and Kubera, the god of wealth, and some also remember Dhanvantari, associated with health and Ayurveda, which is why wishes often mention both wealth and health. In 2026, Dhanteras falls on Friday, November 6, two days before Diwali on Sunday, November 8. Buying metal on this day, especially gold, silver coins, or a new steel or brass vessel, is considered auspicious.
Purple, Gold Coins and Two Diyas
The background is a deep royal purple, rich enough to make gold glow. Faint gold and silver fireworks burst in the top corners. Happy is written in large gold Great Vibes script, DHANTERAS in spaced ivory Cinzel capitals, and a lilac italic line wishes May wealth, health, and good fortune fill your home. At the centre, a stack of gold coins stamped with a lotus flower sits on a soft circle of light, with two more coins leaning in front. A brass diya glows on each side. A gold divider, a brand line in spaced capitals, and the Office Templates Online mark complete the post.
Who This Post Is For
- Jewellers: the gold coins speak directly to Dhanteras buying.
- Banks, credit unions and investment advisers: a prosperity greeting without a sales message.
- Utensil, home and electronics stores: Dhanteras is a busy shopping day for these too.
- Ayurvedic clinics and wellness brands: the health side of the greeting fits naturally.
- Individuals and families: a polished alternative to forwarded images.
Adding Your Name to the Dhanteras Post
Replace the sample line FROM ALL OF US AT YOUR BRAND with the name of your shop, firm, or family, keeping the spaced capitals. For a jeweller, a line such as FROM SHREE LAKSHMI JEWELLERS works well; for a family, FROM THE AGARWAL FAMILY. If you want your logo, add a shape from the Elements panel where the brand line sits and use Replace Image.
Wish Lines to Choose From
| Tone | Wish line under the title |
|---|---|
| Classic | May wealth, health, and good fortune fill your home |
| Business | Wishing you a prosperous Dhanteras and a golden year ahead |
| Health focused | May Dhanteras bring you good health and lasting happiness |
| Family | May Lakshmi bless your home with joy and abundance |
| Simple | Shubh Dhanteras to you and your family |
Keep the line to one row so the coins have room to breathe.
Responsible Wording for Financial Brands
Financial firms are often subject to rules about promotions. A greeting that wishes customers prosperity is generally a greeting, not financial advice, but avoid adding claims about returns, gold prices, or investment performance to the image. If your firm requires compliance review for social posts, send the post through the usual process before Dhanteras morning.
Posting Tips
Download the post as a PNG at 1080 x 1080 pixels and upload it as a square image on Instagram, Facebook or LinkedIn, or share it in WhatsApp chats and status. Many brands post the Dhanteras greeting on the morning of the day itself, when people are planning their purchases. Write a short caption that repeats the wish in words, so people using screen readers or scrolling quickly understand it.
Building a Five-Day Diwali Series
Dhanteras is the first of five festival days. If you want a series, use this post for Dhanteras, the Instagram greeting post in this collection for Diwali, and a Saal Mubarak or Bhai Dooj card shared as an image for the following days. Keeping a consistent tone of gold and deep jewel colours makes your feed look planned.
Recolouring the Coins and Background
Click the background to change the purple to deep maroon, emerald, navy, or black. Gold coins look rich on all of them. The coins and diyas are editable vector art; select them to adjust their colour swatches, for example, turning the coins silver for a silver jewellery brand. The fireworks are vectors too and can be deleted for a calmer post.
Dhanteras Post Questions
Can I add an offer to the post?
You can add a short line under the coins, but for a full offer, the Dhanteras jewellery sale poster in this collection is designed for promotions.
Can I make a story version?
Copy the coins, diyas, and title onto a 1080 x 1920 canvas and spread them vertically.
Is Dhanteras always two days before Diwali?
Usually, but calendars sometimes place it differently in a given year or region, so check your local calendar.
A Note on Buying Gold on Dhanteras
Many customers who see a Dhanteras greeting from a jeweller are planning a purchase. If you share the post as a business, it is helpful to mention in the caption your opening hours for the day, whether you sell coins and small items for first-time buyers, and that hallmarked gold is available, if it is. Practical information alongside the greeting is appreciated on one of the busiest shopping days of the year.
Keeping the Greeting Inclusive
Not everyone in your audience celebrates Dhanteras, and some may not know what it is. A one-line explanation in the caption, such as Dhanteras opens the five days of Diwali and celebrates prosperity and good health, helps every follower feel included and often sparks friendly comments from people sharing their own traditions.
Above all, keep the post warm and simple. On a day when feeds fill with offers, a sincere greeting stands out.
Begin the Festival With Gold
Add your name, pick a wish line, and post on Dhanteras morning. It is a graceful way to open the festival week and wish your community prosperity and good health.
