Black Friday is not only for retailers. Restaurants, cafés and bars near shopping streets see hungry, tired shoppers all day long, and a smart special offer can bring them through the door. This 5 x 7 inch card promotes a “Shopper’s Special with two simple offers: a lunch combo price and a discount for anyone who shows a Black Friday receipt
Restaurant Offer Card Design
The card is 5 x 7 inches, portrait, on a deep forest green background, framed by a thin mustard line with rounded corners. At the top, BLACK FRIDAY appears in widely spaced mustard capitals. Shopper’s Special is written in cream Lobster, a bold retro script, followed by refuel between the deals in italic serif.
Two mustard icons, a burger and a steaming coffee mug, sit side by side below the title. Two cream cards hold the offers. The first shows $12 in large green letters, with LUNCH COMBO in rust capitals and Any burger, fries, and a soft drink, 11 AM to 3 PM. The second shows 15% with SHOW YOUR RECEIPT and Bring any Black Friday receipt for 15% off dinner. The date and hours sit in mustard below, then the restaurant name and address in cream and the logo mark at the bottom.
Why Restaurants Should Join Black Friday
- Extra foot traffic: shopping streets are busier than usual.
- Tired shoppers: people need a break, a meal, and a warm drink.
- Partnerships: a receipt offer links your restaurant to nearby shops.
- New customers: shoppers from out of town discover your restaurant.
Editing the Two Offers
Change the combo price and description to match your menu, such as $10 soup and sandwich or $15 pizza and a pint. The receipt offer can be a percentage, a free dessert, or a free coffee. Keep each description to two short lines so the cards stay tidy.
Offer Ideas for Food Businesses
| Business | Offer idea |
|---|---|
| Café | Free pastry with any coffee before 10 AM |
| Pizzeria | $15 large pizza for takeaway |
| Bar | Happy hour from 3 PM for shoppers |
| Bakery | Half-price gift boxes of cookies |
| Family restaurant | Kids eat free with an adult meal |
| Food truck | Combo deal near the mall entrance |
Gift Cards on Black Friday
Many restaurants sell more gift cards on Black Friday than on any other day, because they make easy Christmas presents. Consider adding a gift card offer, such as Buy a $50 gift card, get a $10 bonus card, as a third card or a line at the bottom. Gift card bonuses bring in revenue now and return visits in January.
Where to Use the Restaurant Card
- As a table tent or stand-up card on tables and the counter.
- In the window, facing the street.
- Handed out by staff near shopping areas, where permitted.
- At partner shops, next to their tills.
- As an image on social media and map listings.
Partnering With Nearby Shops
The receipt offer works best with local partners. Ask neighbouring shops to display your card or hand it to customers with their purchases. In return, you could display their Black Friday offers in your restaurant. Shopping streets that work together create a better day out for everyone.
Printing the Offer Card
Download the PDF and print on heavy card. For table tents, print two copies and fold them back to back, or use acrylic stands. A matte finish looks warm and is easy to read under restaurant lighting. Smaller A6 copies make handy flyers to pass to shoppers.
Changing the Colours and Icons
Forest green and mustard give a cosy, autumnal feel. A bright café might use teal and peach, a pub might use deep red and cream, and a pizzeria might use black and tomato red. The burger and mug icons can be replaced with a pizza, a croissant or a glass of wine from the Elements panel.
Preparing the Kitchen for a Busy Day
Special offers bring rushes, often at lunchtime and early evening. Prepare extra stock for the combo items, schedule enough staff, and keep the special simple to cook quickly. A fast, friendly service on a busy day turns one-time shoppers into regulars.
Promoting the Special Online
Share a photo of the card on social media and update your map listing with a post about the offer. Many shoppers search for lunch near me on Black Friday, and an active listing with a clear special can tip their decision.
Receipt Offer Rules
Keep the receipt offer simple: any receipt from Black Friday weekend, one discount per table, and not combined with other offers. Write these rules clearly in a line at the bottom or on a sign at the till, so staff can apply them consistently.
Takeaway Options for Busy Shoppers
Some shoppers do not want to sit down. Offer the combo as takeaway too, with a quick collection window and online ordering if you have it. Add Also available to take away under the combo description. Coffee and snacks to go are especially popular with people queuing outside stores early in the morning.
Tracking the Special Offer
Ask staff to note how many combos and receipt discounts they serve. At the end of the day, compare sales with a normal Friday. The numbers show whether the offer brought in extra customers and help you decide what to run next year.
Training Staff on the Shopper’s Special
Brief servers and counter staff on both offers before opening: what the combo includes, which receipts qualify, and how to ring the discount through the till. When every team member explains the offer the same way, service stays quick even when the restaurant is full of shoppers with bags at their feet.
Restaurant Offer Card Questions
Can I add a menu?
Add a second page with a short menu of combo options.
Can I change the size?
Resize to 4 x 6 inches for a postcard or Letter size for a window poster.
Does it work for a coffee shop?
Yes. Change the burger icon to a croissant and the combo to a coffee and pastry deal.
Shoppers need a break, and your restaurant can be their favourite one. Set your specials, print your cards, and welcome the Black Friday crowd to your tables.
