After a hailstorm or high winds, roofing companies canvass the affected neighbourhoods, and the door hanger is their main tool. Homeowners often do not know their roof is damaged until a leak appears months later, so a hanger that asks a simple question, Storm damage? and offers a free inspection can earn a lot of business. This template is made for storm response and general roofing marketing alike: a deep navy front with a big red shingled roof, and a back that explains, step by step, how an insurance claim works.
A Red Shingled Roof on a Midnight Front
The hanger is 4.25 x 11 inches and printed on both sides. The front is midnight navy. Under the hole, Summit Roofing Co. sits in light blue-grey capitals, followed by a three-line headline in Barlow Condensed: Storm damage? Get a free roof inspection. In coral. The lower part of the card is a house: a bright red roof triangle covered in rows of darker rounded shingle tabs, above a pale house face with two blue windows and a navy door. A red bar near the bottom reads Call (555) 640-7666 in white capitals.
The Insurance Claim Table
On the back, a light top section and the headline How an insurance roof claim works introduce a five-row table: free inspection with photos of any damage; we meet your adjuster on site; you approve the scope and materials; most roofs replaced in one day; clean-up and a ten-year workmanship warranty. Three red ticks highlight hail and wind damage, leak repairs, and gutters and skylights. A navy contact band with a logo slot, phone, website, and certification line completes the card.
Why Explain Insurance on a Hanger
Most storm-damage roofs are paid for by homeowners’ insurance, but the process confuses people. Will a claim raise my premium? Who talks to the adjuster? Do I pay upfront? A clear, numbered explanation on the hanger reduces that anxiety and positions your company as the guide, not just the contractor. It also differentiates you from out-of-town storm chasers who knock on doors with vague promises.
Editing the Claim Steps
The steps are in a real table. Select it and use Edit Table Data to change the wording, add a step for We help file your claim or remove one if your process differs. Use Add Row for extra rows. The navy header and pale stripe colours can be changed from the table’s colour options. Keep each step to a single line so the table stays tidy.
Common Roof Damage Signs Homeowners Can Check
Sign | Where to look | What it can mean |
|---|---|---|
Granules in gutters | Gutter outlets and downspouts | Hail bruising or ageing shingles |
Missing or lifted shingles | Ridges and edges | Wind damage |
Dents on metal vents | Roof vents and flashing | Hail impact |
Water stains | Ceilings and attic | Active leak |
Sagging lines | Roof ridge from the street | Structural or decking problems |
Some roofers print a short checklist like this on the back so homeowners can self-check and then call.
Being a Trustworthy Storm Responder
After storms, homeowners are wary of contractors who appear overnight. Include proof that you are local and legitimate: your licence number, years in business, manufacturer certifications, a local office address, and a few reviews. Never pressure homeowners to sign on the doorstep, and never offer to cover the deductible, which is illegal in many states. A calm, informative hanger signals the opposite of a pushy storm chaser.
Personalising the Roof Colour
The roof is built from shapes, grouped with the house. To match your brand, ungroup it and change the red triangle and the darker shingle tabs, for example, to charcoal grey for a slate-roof look or brown for an architectural shingle. The navy page and contact band can change to your company colours; keep the call bar in a bright contrasting colour.
The Hole and Slit Guides
A white circle edged in dashes marks where the doorknob goes, and a dashed line from it to the top edge marks the slit. Your printer will die-cut them; if you print a test batch at home, punch the circle and cut the slit by hand.
Weather-Ready Card Stock for Storm Canvassing
Download as a PDF, with bleed and crop marks for professional printing so the navy runs off the edges. A 14 to 16 pt coated cardstock holds up well when hung outside in damp post-storm weather. Many roofers order in batches of 2,500 or 5,000, since storm canvassing covers whole subdivisions.
Canvassing After a Storm
Wait until it is safe to be outside, then focus on streets in the storm’s path. Check local rules for door-to-door soliciting; some towns require permits. Hang hangers on doorknobs only, never in mailboxes. Note which streets you covered and follow up with a second hanger a week later, since many homeowners only check their roof after their neighbours start getting new ones.
What to Say When They Call
A hanger only starts the conversation. When a homeowner calls, ask when the storm hit, whether they have noticed leaks or missing shingles, and who their insurance company is. Book a specific inspection time rather than sometime this week. Arrive with a ladder, a camera, and a printed copy of the same claim steps that appear on the hanger. Consistency between the hanger, the phone call, and the visit builds the trust that wins the job.
Roofing Hanger Questions
Can I use this outside storm season?
Yes. Change the headline to Is your roof ready for winter? or Free roof check-up.
Can I add a photo of a finished roof?
Yes. Add an image on the back or replace part of the house illustration.
What is the size?
4.25 x 11 inches, double-sided.
Can I change the roof to a metal roof look?
Yes. Ungroup the roof, delete the shingle tabs, and draw thin vertical lines over a grey triangle for standing-seam metal.
Should I include my licence number?
Yes. Many states require it on roofing advertising, and homeowners look for it.
