Outdoor shops sell adventure, and their Black Friday flyers should feel like the first view of a mountain range. Customers looking for jackets, boots, and tents are planning winter hikes, ski trips, or next summer’s camping. This flyer opens with a layered green mountain landscape under an orange sun, then presents three gear cards and a clear headline. It suits outdoor retailers, ski shops, camping stores, and bike shops.
A Mountain Landscape Header
The top third of the page is a stylised landscape: a peach sky, an orange sun, and three ranges of mountains in light, mid, and dark green, each closer and darker. The layers create depth with only a few shapes. Recolour them to blues for a winter scene or to reds and oranges for desert country.
The Basecamp Sale Headline
BLACK FRIDAY sits under the landscape in Zilla Slab, a sturdy slab serif that feels rugged and practical. A line in spaced orange capitals reads THE BASECAMP SALE, UP TO 45% OFF. Naming your sale, like Basecamp Sale, makes it feel like an event and gives you a theme to repeat in store.
Three Gear Cards
| Category | Offer |
|---|---|
| Down jackets | 40% off |
| Hiking boots | 30% off |
| Tents and packs | 45% off |
Each card is white with a light border, a photo, an orange pill with the offer at the top, and the category name below in Zilla Slab.
Choosing Gear for the Cards
Pick categories people buy before winter and as gifts: insulated jackets, boots, tents, sleeping bags, backpacks, and ski accessories. Show gear in use if possible, like a jacket on a hiker, which sells the experience as well as the product.
The Extras Line
Under the cards, a line reads: Free trail map with every purchase; rentals 20% off all weekend. Outdoor shops often offer rentals, repairs, and local knowledge. Small extras like a trail map make customers feel that the store cares about their trips, not just their purchases.
The Forest Green Footer
A dark forest footer carries the store name, SUMMIT SUPPLY CO., in Zilla Slab, with the address and website below and the OTO logo on the right. The dark green grounds the page and echoes the nearest mountain range.
Customising the Outdoor Gear Flyer
- Edit the sale name and maximum discount.
- Replace the three gear photos.
- Change the categories and offers.
- Rewrite the extras line.
- Update the store name and address in the footer.
Photographing Outdoor Gear
Outdoor gear looks best outside, in natural light. Photograph a jacket on a person against trees, boots on a rocky path, or a tent in a clearing. Consistent lighting across the three photos makes the cards look like a set. If you only have studio shots, use a plain light background.
Seasonal Colour Variations
The green and orange palette suits autumn. For winter sports, change the mountains to blues and whites and the sun to a pale yellow. For a summer camping sale, warmer greens and a bright sky blue work well. The structure of the flyer stays the same.
Promoting Rentals and Repairs
Many customers rent before they buy. A discount on rentals during the sale introduces them to gear they may purchase later. Repairs and servicing, like ski waxing or bike tune-ups, are also good Black Friday offers that bring in steady work.
Printing the Outdoor Flyer
Print on matte paper for a natural look. Recycled paper fits the outdoor theme and is appreciated by eco-conscious customers. The landscape header uses solid colour, so check a test print for even greens.
Sharing the Flyer With Clubs
Hiking clubs, climbing gyms and ski clubs are natural audiences. Send them the flyer by email or ask to pin it on their notice boards. A small club discount added to the extras line makes members feel welcome.
Bike Shops and Fishing Stores
The layout works for bike shops, fishing and hunting stores, and surf shops. Change the landscape to hills, a lake, or waves and update the gear cards. The layered scenery is easy to adapt with a few colour changes.
Encouraging Responsible Adventure
Outdoor brands often promote safety and care for nature. A line like Leave No Trace or Ask us about local trails shows your shop’s values. Customers who share them are more likely to become loyal regulars.
Gift Cards for Outdoor Lovers
Outdoor gear is personal, and buyers often worry about sizes and preferences. Gift cards solve that problem. Add a gift card line to the extras, perhaps with a small bonus, so shoppers buying for someone else have an easy option.
Planning Stock for Winter Demand
Black Friday falls just as winter gear demand peaks. Check stock of popular sizes in jackets and boots, and keep a list of similar alternatives. Staff who can suggest a substitute keep customers happy when a favourite size sells out.
Writing Offers for Experienced Outdoor Buyers
Outdoor customers often know exactly what they want and compare technical details. Where it matters, add a short note to each card, such as 800 fill down or waterproof leather. Precise details show expertise and help serious buyers decide quickly without needing to ask.
Planning a Weekend Event at the Outdoor Store
A gear demo, a talk from a local guide, or a group hike on Saturday morning gives customers a reason to visit beyond discounts. Mention it on the flyer in the extras line. Events build community around your shop and turn one-time buyers into regulars who come back each season.
Using the Flyer for Ski and Snow Season
Black Friday often coincides with the start of the ski season. Swap one card for ski or snowboard tune-ups, and change the mountain colours to snowy whites and blues. Customers preparing for their first trip of the season will appreciate a shop that remembers what they need.
Outdoor Gear Flyer Questions
Can I add a fourth gear card?
Yes. Narrow the three cards and add a fourth, or add a second row.
Can I change the mountain shapes?
Yes. Each range is an editable polygon.
Can I use a real landscape photo instead?
Yes. Replace the header shapes with a wide photo slot.
