Car dealerships run some of the biggest Black Friday promotions of the year. Year-end targets, new model arrivals, and holiday bonuses all push dealers to offer financing deals, trade-in bonuses, and service extras. This landscape flyer is designed for that moment. A black page, a slanted car photo, bold red accents, and a chequered flag strip give it the energy of motorsport, while the offers are laid out clearly for careful buyers.
A Landscape Layout for Car Photos
Cars are wide, so a landscape page suits them. The right side of the flyer is a large photo slot with a slanted left edge, like a showroom window seen at speed. Use a three-quarter view of your featured model, photographed in good light. The slant creates movement, and the black page makes the car colour pop.
The Drive Off Deals Headline
BLACK FRIDAY is set in white Russo One, a strong, squared typeface often associated with motor sport. DRIVE OFF DEALS follows in red. The phrase suggests leaving the lot in a new car the same day, which is exactly what a Black Friday car promotion hopes to achieve.
Three Offers With Red Markers
| Offer | Condition |
|---|---|
| 0% APR for 60 months | on selected new models |
| $2,000 trade-in bonus | on top of your appraisal |
| Free oil changes for a year | with every vehicle sold |
Each offer has a small red diamond marker, a bold white headline, and a grey condition line. The layout is easy to scan, which matters because car offers often have fine print.
Writing Honest Finance and Trade-In Offers
Finance offers are regulated in many places and must be accurate. The flyer includes a small line stating that these are sample offers and financing is subject to credit approval. Replace it with the disclosures your lender and local rules require. Never advertise a rate or price you cannot honour.
The Chequered Flag Strip
A row of black and white squares runs across the page above the footer, like a racing flag. A thin red line sits under it. The strip separates the offers from the dealership details and reinforces the automotive theme. It is grouped, so it moves as one piece.
The Dealership Footer
The footer carries RIDGELINE MOTORS in bold capitals, with the address, phone number, and sale dates, November 27 to 30, beneath. The OTO logo sits on the right. Replace the details with your own, and consider adding your service department hours if you are promoting service offers.
Customising the Auto Dealership Flyer
- Replace the car photo with your featured model.
- Edit the three offers and their conditions.
- Update the disclaimer with your required wording.
- Change the dealership name, address, and dates.
- Download as PDF for print or PNG for online ads.
Photographing Cars for a Dark Flyer
A car photographed at dusk or in a dark studio blends naturally into the black page. Avoid busy backgrounds like crowded lots. A clean shot at a three-quarter angle shows the front and side of the car, which is the most flattering view for most models.
Promoting Service and Parts Deals
Not every customer is buying a car. Use the same layout for service promotions: winter tyre packages, brake inspections, or detailing. Replace the three offers with service deals and the photo with a technician at work. The bold look works equally well for a service department.
Printing a Landscape Flyer
The flyer is 11 by 8.5 inches, US Letter turned sideways. Make sure your printer is set to landscape orientation. The black background is best printed on a laser printer or by a print shop for even coverage.
Using the Flyer in Digital Ads
Landscape images fit website banners, email headers, and video thumbnails well. Export a PNG and use it on your dealership website, social media, or a local news site. Include a link to your inventory page for the featured model.
Following Up With Interested Buyers
Car purchases rarely happen on impulse. Keep a stack of flyers at reception and hand them to visitors who are not ready to buy. The offers remind them of the deadline, November 30 in the sample, which encourages a return visit before the promotion ends.
Motorcycle, RV and Boat Dealers
The same layout suits motorcycle, RV, boat, and equipment dealers. Replace the photo and the offers, and change the red to your brand colour if needed. The slanted photo and chequered strip work for anything with an engine.
Highlighting Year-End Model Clearance
November is often when dealerships clear the current model year to make room for new arrivals. If that is your situation, say it plainly: year-end clearance on 2026 models. Customers understand why prices are lower, which makes the offer more credible than an unexplained discount.
Inviting Test Drives on Black Friday
A test drive is the step that turns interest into a sale. Add a line such as book your test drive online or walk-ins welcome all weekend. Some dealers offer a small gift for every test drive, like a coffee voucher, which brings more people onto the lot.
Following Advertising Rules for Car Deals
Vehicle advertising is closely regulated in many regions, especially for prices, finance rates, and lease terms. Check what disclosures you must include, such as fees, terms, and eligibility, and add them to the fine print line. Clear, compliant advertising protects your dealership and builds customer trust.
Showing a Range of Models in the Photo Slot
If you want to promote more than one vehicle, replace the single photo with a lineup shot of several cars or a collage. Keep the slanted edge, which ties the image to the speed theme. A lineup suggests choice and works well when the offers apply across the range rather than to one model.
Auto Dealership Flyer Questions
Can I make it portrait?
This version is landscape. Portrait flyers in the collection can be adapted with a car photo.
Can I list more than three offers?
Yes. Reduce spacing between offers, or shorten the conditions.
Are the finance figures real?
No. They are samples. Use only offers your lender approves.
