For many shops, Black Friday is no longer a single day. The sale runs from Friday to Cyber Monday, with a different focus each day. A weekend flyer that lays out all four days helps customers plan their visits and gives them reasons to come back more than once. This letter-size flyer presents four days, four deals, and four colours in a simple, cheerful grid.
Weekend Sale Flyer Layout
The flyer is US Letter, 8.5 x 11 inches, on a warm off-white background. The top is a deep plum masthead sprinkled with small coloured confetti pieces. FOUR DAYS · FOUR DEALS appears in small, spaced capitals, then Black Friday Weekend in bold white Poppins, with NOVEMBER 27 TO 30, 2026 in golden yellow.
Below are four tall rounded columns, each a different colour: coral red for Friday, golden yellow for Saturday, teal for Sunday, and blue for Monday. Each column shows the day in large Anton letters, the date, a short deal title, a big percentage with OFF beneath, and a translucent note box at the bottom. The sample deals are Doorbusters at 50% on Friday, Shop Small Day at 30% on Saturday, Family Day at 25% with gift wrapping on Sunday, and Cyber Monday at 40% online.
The store name, address, and weekend hours sit below the columns, with a short italic terms line and the logo mark at the bottom.
Why Plan a Different Deal Each Day
- Repeat visits: customers come back for the next day’s deal.
- Spread the crowds: not everyone rushes in on Friday morning.
- Something for everyone: bargain hunters, families, and online shoppers each get their day.
- Stock control: you can feature different stock each day.
Planning Your Four Days
| Days left | Add to the story sequence |
|---|---|
| 7 | Announce the date and that a sale is coming |
| 6 | Hint at the categories on sale |
| 5 | Share a sneak peek photo, partly hidden |
| 4 | Run a poll on which deal followers want most |
| 3 | Reveal one doorbuster |
| 2 | Explain how to shop early or online |
| 1 | Post opening times and a final reminder |
Editing the Day Columns
Each column has the same structure. Click the deal title, the percentage, and the note to change them. Keep titles to two short lines and notes to a few words. If a day has no percentage discount, replace the number with a word like FREE or GIFT, and adjust OFF to a fitting word such as WRAP or COFFEE.
Changing the Column Colours
Four distinct colours help customers tell the days apart at a glance. You can match them to your brand palette or use shades of one colour for a calmer look, such as four tones of green. Keep enough contrast with the white text; very light colours need darker text instead.
Small Business Saturday on the Flyer
The Saturday after Thanksgiving is widely promoted as Small Business Saturday, a day to support independent shops. If you are a small business, Saturday is a great day for a community focus: free coffee, local maker pop-ups, or a special thank you for regular customers. The sample uses Shop Small Day with free coffee.
Cyber Monday for In-Store Retailers
Even shops without a big online presence can join Cyber Monday. Offer a code for online orders or phone orders with local delivery, or extend the weekend deals to your website. If you do not sell online, change Monday to a final in-store day, such as Last Day Deals.
Printing and Distributing the Weekend Flyer
Download the PDF and print in colour. Bright colours look best on coated paper. Hand flyers out in the week before Black Friday, include them in shopping bags and post them on community boards. Share a PNG version on social media with a caption explaining the four-day plan.
Weekend Flyer for Shopping Streets
Business associations and shopping centres can use the flyer to promote a whole street’s weekend. Replace the store name with the street or centre name and make each day a theme involving all shops, such as Late Night Friday or Family Sunday. Ask participating shops to display copies.
Daily Social Posts From the Flyer
Each column can become its own social media post. Duplicate the design, keep one column, and enlarge it to fill a square canvas. Post each day’s graphic in the morning, so followers know what is on today.
Writing the Weekend Flyer Terms Line
Use the small line under the store details to explain any rules, such as one discount per item, online-only Cyber Monday prices, or quantity limits on doorbusters. Clear terms prevent confusion at the till and online.
Staffing a Four-Day Sale
A long weekend sale needs careful scheduling. Plan more staff on Friday morning for doorbusters, friendly faces on Saturday for the community day, extra help with gift wrapping on Sunday, and someone focused on online orders on Monday. A shift schedule template can help you plan the team.
Telling the Weekend Story on the Shop Floor
Match the flyer’s four colours in the shop. Use a coral sign for Friday’s doorbusters, a yellow one for Saturday’s local makers, teal for the Sunday gift wrapping station, and blue for a QR code to the Cyber Monday online deals. Customers who picked up the flyer will connect each area with the right day, and the colours make the shop feel festive and organised.
Daily Reminders by Email or Text
If you have an email or text list, send a short message each morning with that day’s deal and its colour block from the flyer. Four short, useful messages are better than one long email, because each arrives on the day it matters.
Weekend Sale Flyer Questions
Can I show three days instead of four?
Delete one column and spread the remaining three across the width.
Can I add product photos?
Add a small round photo at the top of each column, above the day name.
Does it work for other holiday weekends?
Yes. Change the masthead and days for any multi-day sale, such as a holiday weekend or anniversary.
A great weekend sale is a story told over four days. Plan your daily deals, print your flyer, and give your customers a reason to come back every day of Black Friday weekend.
