Customers who follow you online come back more often, tell their friends, and see your news first. The problem is that Follow us on Instagram printed at the bottom of a receipt is easy to ignore. This 8 x 10 inch sign turns the invitation into something people want to scan, because it shows them what they will get: a preview of your feed.
Designed Like a Mini Profile
The background is a soft blush white with bold, overlapping colour blobs in the corners: warm yellow and orange at the top left, purple and pink at the bottom. Those sunset tones echo the colours people associate with photo apps without copying any company’s logo.
FOLLOW US runs across the top in widely spaced Poppins capitals, with your handle, @yourbusiness, in bright pink underneath. Below sit three square photo tiles with white borders, each tilted slightly like prints scattered on a table. They are your feed preview. Under them, the QR code sits on a white plate inside a layered pink and orange rounded frame. A line reads Scan to see what is new this week, followed by a smaller teaser: behind the scenes, new arrivals, and giveaways.
Filling the Three Photo Tiles
The three tiles are photo slots, not fixed images. Select one and use Replace Image to drop in your own picture; it fills the square and keeps the white border and tilt. Choose photos that represent your best content rather than your most recent posts.
| Type of business | Tile 1 | Tile 2 | Tile 3 |
|---|---|---|---|
| Café or bakery | Signature drink | Fresh bake close-up | Cosy corner of the shop |
| Boutique | Outfit on a model | New arrival detail | Shop window |
| Salon or barber | Before and after | Styling in action | Team photo |
| Fitness studio | Class in motion | Coach portrait | Member milestone |
| Restaurant | Best-selling dish | Kitchen at work | Full table of happy guests |
Pointing the Code at Your Profile
Your profile web address is simply the site address followed by your username. Select the QR code, click Edit Code, paste your profile address into URL/Website, and press Update QR Code. Change the handle text under FOLLOW US to match exactly, including underscores and dots, so people who prefer to type can find you too.
Test the code on two phones: one with the app installed, which usually opens your profile directly, and one without, which opens the profile in the browser.
Give People a Reason to Follow
A follow sign works best when it promises something. The teaser line under the code, Behind the scenes · New arrivals · Giveaways, tells people what kind of posts to expect. Rewrite it to match what you actually share. A bakery might use First look at tomorrow’s bakes. A tattoo studio might use Flash days and artist availability. A gym might write Class changes and member shout-outs. Keep it honest; if you promise giveaways, run them.
You can also pair the sign with an in-store moment. Ask customers to tag you in their photos, and repost the best ones. When people see other customers in your feed, they feel part of something.
Turning Scans Into Regulars
A new follower is only the start. What brings them back through the door is what they see in the next few weeks. Plan a simple rhythm before the sign goes up: a post or story two or three times a week, a welcome highlight that explains who you are, and a pinned post with your opening hours and location. Reply to comments and messages quickly, because people who scanned in your shop often message with a question about stock, booking, or prices. When those answers come fast and friendly, followers become customers who return, and the sign keeps paying for itself.
Restyling Without Losing the Effect
The colour blobs, frame, and handle colour are all editable. Swap them for your own brand colours: teal and lime for a juice bar, black and gold for a cocktail lounge, pastel blue and lilac for a children’s shop. Keep three things consistent: the white plate behind the code, a dark code colour, and enough space around the frame so the code stands out. The editor will show a QR Code May Not Scan warning if a colour change makes the code hard to read.
Prefer another platform? Change the code to your TikTok, YouTube, or Pinterest profile and update the heading and handle. The layout works for any visual platform.
Wall, Window or Mirror
At 8 x 10 inches, the sign is made for walls and windows rather than counters. Good spots include beside the fitting room mirror, near the queue where people wait, in the shop window facing the street, and on the restroom door, where people often have a quiet minute with their phone. Frame it in a standard 8 x 10 frame or mount it on foam board. The QR code prints at nearly three inches wide, which scans from about a metre away.
For outdoor use, laminate the print so rain and sun do not fade the colours. Download a PNG version as well and post it as a story with a scan or tap message, so followers who see it online can share it.
Follow Sign FAQs
Can I use the real Instagram logo?
The template avoids company logos on purpose. If you add one, follow the platform’s brand guidelines, which usually limit how the logo can be coloured and placed.
How do I track sign scans?
Some link tools let you create a trackable link that forwards to your profile. Put that link in the code, and you can count visits from the sign.
Should I offer a discount for following?
Many shops do. If you do, mention it clearly on the sign and make sure staff know how to check that someone has followed.
Replace the three photos, add your handle and profile link, and hang the sign where people already have their phones in hand. Your next hundred followers might be standing in your queue right now.
