Black Friday is no longer only an American event. Shops across the UK, Europe, Australia, India, and beyond now run Black Friday sales, and most of them print on A4 paper rather than US Letter. This poster is built at A4 size from the start, with a striking diagonal split, a bold discount disc and dates written the way most of the world writes them.
The A4 Black Friday Poster Design
The poster is A4, 210 x 297 millimetres, portrait. A black wedge fills the top of the page and slopes down from right to left, while the lower part is bright red. Faint dark halftone dots fade in at the bottom left for texture.
BLACK and FRIDAY are stacked in enormous white Anton capitals on the black wedge, filling most of its width. A white disc with a soft shadow sits across the diagonal seam on the right, holding UP TO in small spaced capitals, a huge red 70% and OFF beneath. In the red area, 27.11 TO 30.11.2026 is set in white condensed type, with In store and online · northlane.co.uk below and a small logo mark in the bottom right corner.
Why an A4 Version Matters
- Standard paper: A4 is the default paper size in most countries outside North America.
- No awkward margins: printing a Letter design on A4 leaves gaps or crops edges.
- Standard frames and sleeves: A4 poster frames, clip frames and window sleeves are easy to find.
- Easy enlargement: A4 scales perfectly to A3, A2 and A1, which share the same proportions.
Scaling the Poster to Bigger Sizes
All A-series paper sizes share the same shape, so this design enlarges without any changes to the layout.
| Size | Millimetres | Good for |
|---|---|---|
| A4 | 210 x 297 | Counters, doors, noticeboards |
| A3 | 297 x 420 | Shop windows, aisle ends |
| A2 | 420 x 594 | Large windows, entrances |
| A1 | 594 x 841 | Shopping centre displays |
Download the PDF and ask your print shop to print it at the larger size.
Writing Dates for International Customers
Most countries write dates as day, month, year, so 27.11.2026 means 27 November 2026. That is how the poster shows the dates. If your customers are used to another format, change it, or write the month in words, such as 27 to 30 November, which nobody can misread.
Editing the Offer Disc
Click 70% to change the discount. If your sale has a single discount, change UP TO to EVERYTHING or remove it. The disc can also hold words, such as SALE or HALF PRICE, if you prefer not to show a percentage. Keep the text short so it stays large.
Currency and Pricing Rules Abroad
The poster avoids a currency symbol, so it works in pounds, euros, dollars, or rupees. If you add prices, use your local currency and format. Many countries have specific consumer rules on advertising discounts and reference prices; in the UK and EU, for example, there are rules about how earlier prices are shown. Keep claims accurate and check local guidance if you are unsure.
Website and Shop Details
Replace the sample web address with your own. A short web address is easier to remember from a poster. If you only sell in store, use the space for your address and opening hours instead, such as High Street, open 8 am to 10 pm.
Changing the A4 Poster Colours
Black and red are the classic Black Friday combination. You can change the red to your brand colour while keeping the black wedge, or reverse the scheme with a white wedge and black lower half. The diagonal split works with any two strongly contrasting colours.
Printing the A4 Poster at Home
Most home and office printers handle A4. Because the design has large solid areas, print on a good quality setting and use slightly heavier paper to stop it curling. Many printers cannot print right to the edge, so you may see a thin white border; trim it off or ask a print shop for full bleed printing.
Displaying the Poster in Your Shop
Put an A4 copy on the door at eye level, a larger A3 copy in the window, and smaller copies near the tills. Clip frames give a neat finish for posters displayed more than a day or two. In a window, face the poster outward and place a second copy facing in, so staff can see the details too.
Black Friday Around the World
The day after US Thanksgiving is widely used as Black Friday internationally, but some retailers run a whole Black Friday week or rename it locally. You can change the headline to BLACK WEEK, BLACK FRIDAY WEEKEND, or your own event name, keeping the same striking layout.
Social Media Version of the A4 Poster
Download a PNG and post it as a portrait image on Instagram or Facebook, or crop it to a square that keeps the headline and disc. Using the same design on paper and online makes your sale instantly recognisable.
Accessibility for Printed Posters
Large white letters on black and red give strong contrast, which helps people with low vision. Place posters where they can be read at eye level, and avoid glossy lamination in bright windows, which can cause glare.
Translating the Poster
For shops in non-English-speaking countries, many customers still recognise the words Black Friday, but the details should be in the local language. Translate the date line, the website line, and the words in the disc, such as JUSQU’À for UP TO in French or BIS ZU in German. Check that longer words still fit at a large size, and reduce the font slightly if needed.
A4 Sale Poster Questions
Can I print it on US Letter?
You can, but a Letter version will show margins. For US customers, a Letter poster is a better fit.
Can I add my logo?
Place your logo in the red area near the web address, keeping it smaller than the dates.
Will it work for Cyber Monday?
Change the headline words and dates; the layout suits any short sale.
A poster sized for your paper looks right the first time. Set your discount, add your dates, and give your Black Friday sale a bold A4 welcome.
