Facebook is still where many customers, especially older shoppers and local communities, find out about sales. A Black Friday post there needs a good photo and a clear headline, and it should look right both in the feed and when shared as a link. This 1200 x 630 landscape template combines a lifestyle photo with a bold black panel carrying the offer.
Black Friday Facebook Post Layout
The image is 1200 x 630 pixels, the shape Facebook uses for link previews and a common size for landscape feed images. The left side is a large photo area cut along a diagonal edge, so it slants into the design rather than ending in a straight line. A bright red stripe follows the diagonal, separating the photo from the dark panel.
On the photo’s top right corner sits a red starburst sticker reading UP TO 50%. The right side is a near-black panel with the text centred in it: THIS WEEKEND ONLY in small red capitals, BLACK FRIDAY in tall white Anton, then Up to 50% off everything in store and online in light grey. Below that, a dashed outline box holds the code FRIDAY50 like a coupon chip, and a red rounded button says SHOP NOW. The brand mark sits small in the bottom right.
Choosing the Right Photo
The photo does most of the persuading. Pick an image that shows your product in use or your shop looking busy and inviting. Good choices include:
- a model wearing your best-selling item;
- a styled flat lay of several products;
- your shop front decorated for the holidays;
- a happy customer with shopping bags (with their permission).
Click the photo area and use Replace Image. Because the area is tall and narrow, portrait photos fill it best. Move the image inside the frame so the main subject sits in the left half, away from the starburst.
Editing the Headline and Offer
Every text element can be edited with a click. Change THIS WEEKEND ONLY to your timing, such as FRIDAY ONLY or STARTS THURSDAY 8 PM. The offer line works best as one sentence. Change the starburst text to match your top discount, or delete the starburst if your offer is a gift with purchase rather than a percentage.
The Promo Code Chip
The dashed box imitates a cut-out coupon, which makes the code feel like something to keep. Replace FRIDAY50 with your code. If you do not use a code, change the text to NO CODE NEEDED or PRICES AS MARKED so the shape still serves a purpose.
Black Friday Facebook Post Text Tips
Facebook shows the first line or two of your post text above the image. Use them well:
- Start with the deal, not a greeting: Up to 50% off everything this weekend.
- Add the dates and where: Friday to Sunday, in-store and online.
- Include the link to your shop or event page.
- Ask people to share with friends who are planning their holiday shopping.
Using the Image as a Link Preview
If you set this image as the preview image for a sale page on your website, Facebook shows it whenever someone shares the link. Most website builders and SEO plugins have a field for the social sharing image. A consistent preview image makes every share look like part of your campaign.
Boosting the Black Friday Post
If you plan to boost the post, keep the amount of text on the image modest; the layout here leaves most words short. Target people near your shop for in-store sales or past customers for online sales. Even a small budget over the weekend can reach far more people than the post alone.
Facebook Post Colour Ideas
| Panel | Accent | Suits |
|---|---|---|
| Black | Red | Classic Black Friday |
| Navy | Gold | Furniture and home |
| Charcoal | Lime | Sport and outdoor |
| White | Black | Minimal fashion brands |
Reusing the Photo Post Layout
The split photo layout works all year. Swap the headline for SPRING SALE, NEW ARRIVALS or GRAND OPENING and replace the photo; the structure stays clean and professional. Saving your edited version in your account means next year’s Black Friday post takes minutes.
Posting Black Friday Deals in Facebook Groups
Local buy and sell groups, neighbourhood groups and hobby communities can be good places to share a Black Friday offer, but each group has its own rules. Read the group rules first; many only allow business posts on certain days or in a weekly promotion thread. When you do post, write a short friendly message rather than copying your page post, and reply to comments quickly. The landscape image displays well in groups, and the clear headline helps your post stand out among personal photos.
Creating a Facebook Event for the Sale
For an in-store sale, a Facebook event can bring in more people than a single post. Create an event on your page for Black Friday, add the date, time, and address, and use this image as the event cover. People who click Interested receive reminders as the day approaches, which is useful for early-morning doorbuster openings. Post updates inside the event, such as new deals or queue times, and they reach everyone who responded.
Note that event covers display in a wider shape, so check the preview and move the photo or text if anything is cut off at the edges.
Replying to Comments on Your Sale Post
Black Friday posts attract questions: does the code work online, is a size in stock, what time do you open? Reply quickly and politely, ideally within the hour on sale days. Fast replies show other readers that you are active and helpful, and Facebook tends to show posts with lively comment threads to more people. Pin a comment with the key details, such as opening hours and the shop link, so new visitors find the answers without asking.
Black Friday Facebook Post Questions
Can I use it on LinkedIn or X?
Yes. Both platforms display landscape images close to this shape.
Can I flip the layout?
Move the photo to the right by mirroring the shapes, or simply rebuild the diagonal on the other side.
Can I add my logo?
Add your logo above THIS WEEKEND ONLY, or replace the starburst with a round logo badge.
A strong photo and a clear offer are all a Facebook post needs. Add your image, set your deal, and share your Black Friday news with your community.
