Your Facebook cover is the first thing people see when they visit your page, and during Black Friday weekend, many more people visit than usual. Switching the cover to a sale banner tells every visitor about the offer before they scroll a single post. This black and gold cover template keeps the message elegant and centred, so it reads well on both desktop and mobile.
The Black and Gold Cover Design
The cover is 1640 x 624 pixels, a high-resolution version of Facebook’s wide cover shape that stays sharp on large screens. The background is a deep black. Small gold confetti pieces- rectangles, dots, and triangles in three shades of gold- are scattered only at the far left and far right edges, framing the centre without crowding it.
The text sits in the middle. BLACK FRIDAY WEEKEND runs across the top in tiny, widely spaced gold capitals. Below it, Black Friday is set in DM Serif Display, a refined serif with high-contrast strokes, in white. Fine gold rules sit on either side of the title like the lines on a formal invitation. Underneath, UP TO 50% OFF SITEWIDE · NOV 27 TO 30 appears in cream capitals, then a small gold pill reads SHOP THE SALE. The brand mark is centred at the foot.
Why the Cover Keeps Everything in the Centre
Facebook displays covers differently on different devices. On desktop, the full width shows. On phones, the sides are cropped, and only the central part is visible. That is why all of the text in this template is grouped in the middle, while the decorative confetti sits at the edges where a crop does no harm. When you edit, keep new text within the central area to avoid it being cut off on mobile.
Facebook also changes its layouts from time to time. After uploading, check your page on a phone and on a computer, and adjust the cover position in Facebook’s reposition tool if needed.
Editing the Facebook Cover Text
- Kicker: BLACK FRIDAY WEEKEND can become CYBER WEEK or HOLIDAY SALE.
- Title: change Black Friday to your shop name plus Sale, if it fits on one line.
- Offer line: keep the discount and dates short and in capitals.
- Button: covers are not clickable, so treat the pill as a label; SHOP THE SALE or LINK BELOW both work.
Adding a Link for the Cover Photo
When people click your cover photo, Facebook opens it as a post with its own description. Edit that description to include your shop link and the offer details. It is an easy step to forget, but it turns curious clicks into visits. Also update your page’s main button, such as Shop Now or Call Now, so it matches the sale.
Black and Gold for Black Friday Branding
Black and gold suggests quality rather than bargain bins. It suits jewellers, boutiques, salons, restaurants, wine shops, and any business that wants to offer a discount without looking cheap. If your brand uses silver or rose gold, recolour the confetti and the rules; select one confetti group and change all its pieces at once.
| Accent colour | Mood |
|---|---|
| Gold | Luxurious and classic |
| Silver | Modern and cool |
| Rose gold | Soft and feminine |
| Red | Urgent and energetic |
| Champagne | Festive and warm |
Changing the Cover Through the Black Friday Weekend
A cover can change as often as you like, so use it to follow the weekend. A simple plan:
- Monday before: Black Friday is coming with the date.
- Thursday evening: this design, announcing the sale.
- Sunday: change the kicker to LAST DAYS.
- Monday: switch the title to Cyber Monday.
- Tuesday: return to your normal cover, or a thank you message.
Each change also appears as an update in followers’ feeds, which gives your page a little extra visibility at no cost.
Using the Design as a Banner Elsewhere
The same wide shape works as a header on other platforms with small adjustments. LinkedIn company pages, YouTube channel art, X headers, and email newsletter headers all use wide banners. Each platform has its own size, so change the canvas dimensions and keep the text centred; the confetti will simply sit a little closer to the middle.
Designing a Matching Profile Picture
Your profile picture appears next to the cover and on every post. For a coordinated look during the sale, create a simple black circle with a small gold BF or your logo in gold. Keep the logo recognisable, though; changing your profile picture too much can confuse people who look for your page.
Black Friday Cover Image Quality Tips
Download the cover as a PNG rather than a JPG. Facebook compresses uploaded images, and PNG files with large areas of flat colour, like this black background, usually come through with fewer blotches. Avoid adding thin, tiny text, which can blur after compression. The small text in this template is already at the minimum comfortable size.
Covers for Facebook Groups and Events
Group and event covers use a slightly different shape from page covers. If you run a VIP customer group or a Black Friday event, upload this design and use Facebook’s crop tool to check that the title is not cut off. If it is, reduce the canvas width a little in the editor and download again.
Pinning a Sale Post Under the Cover
The cover gets attention, and a pinned post right below it can close the deal. Create a Black Friday post with the full details, including the link, dates, and any code, then pin it to the top of your page. Visitors who see the cover and scroll a little find everything they need in one place. Unpin it after the sale so the page does not look out of date.
Black Friday Facebook Cover Questions
Can I add a product photo to the cover?
Yes. Place a photo frame on one side, replacing the confetti there, and keep the text centred.
Why does my cover look blurry?
Facebook compresses images. Uploading a PNG at full size usually gives the cleanest result.
Can I use this cover for a Christmas sale?
Change the title to Holiday Sale or Christmas Sale, and the gold confetti already looks festive.
A good cover welcomes every visitor with your best offer. Add your dates, check the mobile view, and give your page a polished Black Friday look.
