Some Black Friday sales are about clearing the floor: last sizes, floor models, end-of-line stock. Those deals need a design that shouts final clearance the moment it appears on screen. This 70% off story uses the visual language of a warning sign, bright yellow with black hazard stripes, so followers know this is not an ordinary sale.
How the Clearance Story Is Laid Out
The story is 1080 x 1920 pixels, the standard tall format for Instagram, Facebook, and WhatsApp stories. The background is a bright warning yellow. Bands of black and yellow diagonal hazard stripes run across the very top and very bottom, like the tape used to mark off a work area.
Below the top stripes, FINAL CLEARANCE appears in small spaced capitals, then BLACK FRIDAY in tall black Anton, with a short black rule under it. The middle of the story is dominated by an enormous 70% in Anton, the biggest element on the page, with OFF below it in heavy Archivo Black.
A black tape strip crosses the lower part of the story at an angle, repeating EVERYTHING MUST GO in yellow with stars between. Under it, a line explains the offer: Floor models, last sizes and end-of-line stock, followed by IN STORE ONLY · FRIDAY NOVEMBER 27 · FROM 6 AM. A black pill button reads TAP FOR DIRECTIONS, and the brand mark sits just above the bottom stripes.
When to Use a 70% Off Clearance Design
- clearing seasonal stock before the new year;
- selling display models and returns;
- closing down a product line or a store;
- a one-hour flash clearance during the weekend;
- an outlet or warehouse event.
The hazard style tells customers the deal is unusual and limited. That urgency is what moves clearance stock quickly.
Editing the 70% Off Story
Click the large number to change the discount. Two digits and a percent sign fill the space well; for UP TO 70%, add UP TO as a small line above the number rather than squeezing it in. The tape strip is grouped; double-click to edit the phrase. Short phrases such as LAST SIZES, NO RETURNS, or EVERYTHING MUST GO work best because the phrase repeats along the strip.
Update the description line to say exactly what is on clearance, and change IN STORE ONLY and the time to match your event.
Directions and Store Visits
For in-store clearance, the most useful action is getting people to your door. After uploading the story, add a location sticker or a link sticker to your map listing on top of the TAP FOR DIRECTIONS button. If you have several stores, change the button to a phrase like SEE ALL LOCATIONS and link to a store finder.
Clearance Story Colour Variations
Yellow and black is the strongest combination for warning signs, which is why it reads instantly. If it clashes with your brand, try these alternatives:
| Page | Stripes and text | Best for |
|---|---|---|
| Orange | Black | Hardware and DIY |
| Red | White | Department stores |
| White | Red | Clean retail brands |
| Black | Yellow | Night-time or late events |
Pairing the Story With Real Signs
If your shop floor has clearance areas, print matching signs in the same yellow and black so customers who arrive from the story recognise the deals immediately. The hazard stripes make good shelf edge strips; print them on long paper and tape them along the clearance shelves.
Black Friday Clearance Stock Tips
Clearance works best when customers can find things quickly. Group items by size or category, mark the reduced price clearly on each item, and keep one staff member on the clearance area to restock and answer questions. Post a fresh story every few hours showing what is left; only 12 left updates keep the urgency going all day.
Honest Clearance Claims
If only some items are 70% off, say up to 70% off on the story. Customers who arrive and find most things at 20% off will feel misled, and many regions have advertising rules about discount claims. A transparent offer brings people back for the next sale.
Downloading the Clearance Story
Download as PNG, which keeps the stripes and large type crisp, then post it from your phone. Post it the evening before and again on the morning of the event, and add it to a Sale highlight so it stays visible on your profile.
Writing the Clearance Description Line
The short line under the tape is where you tell customers what kind of stock is on offer. Be specific, because specific details create trust and urgency at the same time. Floor models, last sizes, and end-of-line stock are better than great deals, because it tells people why the prices are so low. Other examples: Last season’s jackets in sizes S to XL,Ex-display sofas, collection-only, or discontinued colours, while they last. Keep it to one line so it does not compete with the big number.
Following Up After the Clearance Story
A clearance event moves fast, so plan two or three follow-up frames in the same style. A good sequence is: this announcement the evening before; a photo frame at opening time showing the queue or the shop floor; a midday frame listing what is still available; and a final frame saying Sold out, thank you! when the stock has gone. That last frame is worth posting even after the sale ends, because it shows followers that your clearance deals are real and worth acting on quickly next time.
70% Off Story Questions
Can I use it for a closing down sale?
Yes. Change BLACK FRIDAY to CLOSING DOWN, and EVERYTHING MUST GO already fits.
Can I add a photo of the products?
Add a photo frame between OFF and the tape strip, and reduce the size of the 70% slightly to make room.
Will the stripes look right if I resize the story?
The stripe bands are grouped shapes, so they scale cleanly. Stretch them to the new width if you change the canvas.
When the stock has to go, say so loudly. Set your discount, add your store details, and post this clearance story where your followers will see it first.
